Marketing Operations Analyst

A-LIGN

About The Position

The Marketing Operations Analyst will play a critical role in supporting A-LIGN’s marketing strategy through the execution, optimization, and analysis of marketing operations processes. This role is ideal for a detail-oriented and data-driven professional who thrives in a fast-paced environment and is passionate about leveraging technology, analytics, and operational excellence to improve marketing performance and drive measurable business results.

Requirements

Bachelor’s degree in business, analytics, finance, economics, marketing, or other relevant field
2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field
Hands-on experience working with CRM and GTM systems (Salesforce required; Pardot, Outreach, and other sales/marketing efficiency tools a plus)
Experience building and maintaining reports, dashboards, and operational metrics for GTM teams
Demonstrated experience partnering cross-functionally with Sales, Marketing, and/or Partner stakeholders
Strong analytical skills with exceptional attention to detail; you notice trends, discrepancies, and risks others may miss
Highly organized with strong project management discipline and the ability to manage multiple priorities simultaneously
Proactive problem-solver who takes ownership and drives initiatives forward with minimal oversight
Clear and confident communicator with the ability to present insights to both technical and non-technical audiences
Comfortable working with complex datasets and translating data into business insights
Advanced proficiency in Excel; strong working knowledge of Salesforce required
Ability to thrive in a fast-paced, high-growth environment with evolving priorities

Nice To Haves

Pardot, Outreach, and other sales/marketing efficiency tools a plus

Responsibilities

Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making
Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization
Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives
Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives
Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools, and marketing databases
Monitor, audit, and improve CRM and marketing database hygiene to ensure accuracy, completeness, and compliance with established processes
Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management
Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs
Troubleshoot marketing automation and CRM-related issues while partnering with internal stakeholders to resolve operational challenges
Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness
Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality
Maintain project documentation, workflows, and process guides to support operational consistency and team scalability
Collaborate with marketing, sales, and GTM operations teams to ensure successful execution of marketing programs and operational initiatives
Assist in managing marketing project requests, timelines, and deliverables through Asana and other project management tools
Identify opportunities to improve processes, automate manual tasks, and enhance operational efficiency across the marketing organization