Marketing Officer

Investar Bank National As • Baton Rouge, LA

6h

About The Position

Assists the Marketing Director to develop and execute the comprehensive marketing and communication strategy to support the Bank's brand.

Requirements

• Bachelor’s degree in Marketing, Communications or related field required.
• 1-3 years of marketing/communications experience required
• Excellent written and verbal communication skills.
• Attention to detail in writing, editing and proofreading materials.
• Decision-making skills and sensitivity when dealing with confidential information.
• Strong computer skills, including proficiency with MS Office (Word, Excel and Outlook) and Adobe Illustrator.
• Must possess knowledge of computers and computer operations MS Office software.
• Must possess good verbal and written communication skills.
• Must possess good organizational skills.
• Must possess ability to perform detailed tasks with accuracy.
• Must possess decision making skills.
• Must possess knowledge of standard office equipment including computer, fax machine, scanner and copy machine.

Nice To Haves

• 3+ years in banking preferred

Responsibilities

• Coordinates with Marketing Director to develop and implement the Bank's brand strategy.
• Assists Marketing Director and Bank's approved vendors on graphic design and strategic initiatives by coordinating the production of marketing and communication materials; including developing content and designing marketed printed and digital materials, videos and all advertising.
• Ensures marketing efforts serve immediate and long-term goals by identifying and executing improvements for processes, mediums and content.
• Gains approval of all creative materials to ensure materials are in compliance with all applicable laws, regulations, policies and guidelines.
• Coordinates the traffic of creative assets to media vendors.
• Assists in market research and analysis of marketing campaigns and offers suggestions.
• Manages and maintains the donation and sponsorship requests across the Bank’s footprint of items submitted through StarNet.
• Ensures any material, promotional items or logo request for a sponsorship or donation vendor are delivered in timely manner and logo is used appropriately with Bank's brand, all applicable laws, regulations and policies.
• Assists in the coordination of internal and external events as needed (i.e. groundbreaking celebrations, grand openings, community events, board retreats etc.).
• Assists and implement the Bank’s social media strategy to increase brand awareness and consistently build a following while planning and obtaining approval for all social media posts.
• Coordinates with Marketing Director on content for the website and intranet to ensure information is updated on a regular basis to remain current and accurate with any new campaigns or initiatives (includes Rate Change Management.)
• Assists with writing, editing and distributing email communications to employees and customers.
• Assists in maintaining inventory control of all promotional and specialty items for the Bank.
• Coordinates with approved vendors on the creation and ordering of promotional items for the Bank.
• Ensures that own work, as well the financial institution, follows applicable regulations directly or through subordinates.
• All other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level