Marketing Media Specialist

Kendall Hunt Publishing•Dubuque, IA

4d•Onsite

About The Position

Kendall Hunt Publishing's Higher Education department is seeking an enthusiastic Marketing Media Specialist to join its marketing team. This role will provide creative ideas and assistance to help achieve departmental goals. The specialist will be responsible for creating, designing, and producing various multimedia content to support internal and external marketing efforts, bringing a creative mindset to design, video production, and other digital media. The position involves developing and executing marketing strategies, managing social media accounts, creating multimedia content, and analyzing campaign performance to drive brand awareness and engagement. This role also contributes to the marketing team's strategy to increase lead generation.

Requirements

Intermediate understanding of design and print collateral.
Proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly.
Proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software.
Familiarity with both PC and Macintosh environments.
Knowledge with Canva, and Adobe Creative Suite.
Ability to identify new opportunities for growth and engagement.
Assists with budget preparation and adheres to annual budget.
Strong communication skills, both written and verbal.
Positive and have a "can do" attitude towards their work, and their outlook on life.
Available to work out of our Dubuque, Iowa home office.

Responsibilities

Collaborate with the Higher Ed marketing team to concept, design, and execute creative campaigns across multiple disciplines.
Develop and produce engaging, platform-specific content for social media (including graphics, captions, and short-form video).
Own the visual identity and consistency of social media channels, ensuring brand alignment across all content.
Plan, create, and edit short-form video content (Reels, TikToks, Shorts) to support campaign goals and increase engagement.
Design a wide range of marketing materials, including sales collateral, catalogs, advertisements, email graphics, and digital assets.
Partner with internal stakeholders to translate marketing strategies into compelling visual storytelling.
Manage and maintain a social media content calendar, including scheduling and publishing posts.
Monitor social media performance metrics and optimize content based on engagement and analytics insights.
Support trade shows and events by designing and producing signage, booth graphics, and promotional materials.
Coordinate with the marketing team and event manager to ensure cohesive visual presence at conferences and events.
Stay current on design trends, social media best practices, and emerging platforms to keep content fresh and competitive.
Track competitor activity and industry trends to inform creative direction and content strategy.
Maintain organized files and asset libraries for efficient reuse and collaboration.
Perform additional marketing and creative duties as assigned to support team priorities and evolving business needs.