Media Specialist

Home Genius Exteriors•Baltimore, MD

21h

About The Position

Home Genius Exteriors has experienced rapid growth, expanding from $3M to over $200M in just five years. As we continue scaling toward becoming a nationwide company by 2030, we are looking for driven individuals who want to grow with us. Our mission is to provide “A Different Experience” to both our customers and our employees. We foster a high-energy, growth-focused environment built on training, development, and opportunity. At HGE, you’re not just joining a home remodeling company - you’re building a career with a company developing future leaders. We’re looking for a data-driven Social Media Advertising Specialist to own and scale our paid social campaigns across Facebook, Instagram, and other platforms. This is a high-impact role where you’ll work closely with marketing leadership to drive qualified leads, manage ad spend, and continuously optimize performance.

Requirements

3+ years of hands-on experience managing paid digital campaigns — Meta, Google, or both.
Comfortable in Ads Manager and Google Ads at a tactical level: campaign structure, audience setup, pixel/conversion tracking, troubleshooting.
Strong analytical instincts. You read data, draw conclusions, and turn insights into action — without needing someone to interpret the numbers for you.
Comfortable managing meaningful ad budgets ($25K–$100K+/month) with accountability for ROI.
Fluent with AI tools (Claude, ChatGPT, etc.) and actively using them in your workflow — for analysis, creative ideation, copywriting, reporting, or automation.
Familiar with CRM platforms (HubSpot a plus) and how paid performance connects to downstream pipeline metrics.
Solid creative judgment — you don't need to design, but you know what stops the scroll and what's gone stale.
Clear communicator. You can summarize campaign performance for non-marketing stakeholders without dumbing it down or burying the lead.
Self-starter mindset. You see what needs to happen and you do it — or you flag it before it becomes a problem.

Nice To Haves

Home services, home improvement, or other high-ticket B2C experience is a strong plus.
Experience with multi-region or multi-location advertising at scale.
Working knowledge of GA4, Looker Studio, or similar reporting/BI tools.
Comfort with light scripting, no-code automation (Zapier/Make/n8n), or marketing tech implementation.
Background in growth marketing, RevOps, or marketing analytics.

Responsibilities

Build, launch, and optimize paid campaigns across Meta, Google, and other performance channels — owning the full lifecycle from audience strategy to creative testing to budget pacing.
Monitor key performance metrics (CPL, CPQ, set rate, demo rate, COM%) and adjust campaigns proactively to hit efficiency and volume targets.
Run structured A/B tests on audiences, creatives, offers, and landing pages — and turn what you learn into scalable wins across markets and divisions.
Work closely with creative, content, and dev teams to brief, test, and refresh ad creative before fatigue kicks in.
Maintain reporting dashboards and deliver clear weekly and monthly performance recaps to marketing and executive leadership.
Help maintain attribution integrity across the funnel — UTMs, hidden form fields, CRM handoffs (HubSpot), and lead-quality tracking from ad click to booked job.
Use AI tools and automation to accelerate creative production, reporting, and campaign analysis — we expect everyone on this team to be AI-forward.
Coordinate with the call center and sales operations to close the loop between ad performance and downstream revenue.
Stay sharp on platform changes, algorithm updates, and emerging paid opportunities — and bring new ideas to the table without being asked.