Media Specialist

City of Saratoga Springs•Saratoga Springs, UT

20h•Onsite

About The Position

This position assists in the communication of the City's public message, which is conveyed through utilizing various means of communication, primarily focused on social media channels, the City website, and digital media outlets. Final products may be subject to approval by a supervisor. This employee will be expected to use good judgment, creativity and skills to carry out their duties. Works under the general direction of the Public Relations Manager. All employees are also under the general supervision of the City Manager.

Requirements

An associate's degree from an accredited college or university in Graphic Arts, Public Relations, Communication, Marketing, Journalism, Publishing, or a closely related field.
Two (2) years' experience working in communication, public relations and/or creating commercial web content
Must possess a valid Utah driver's license
Correct use of English language and vocabulary
The City's Brand Guide and how to implement that in all official City communications
Best practices for communications and/or marketing related work which may include print, social media, web content, or multi-media
Proficient in both photography and videography
Organize, prioritize, and be detail oriented
Self-start and direct day-to-day workload while meeting deadlines
Interact with the public and with other City employees in all situations while maintaining a professional, pleasant, and courteous demeanor
Exercise sound and good judgment at all times
Be Creative
Communicate ideas and assist other's to see the vision of marketing strategies and potential future events
Utilize Windows operating systems, Microsoft Office (including Outlook, Word, Excel, and PowerPoint)
Utilize media and design software such as Canva, Adobe Premiere Pro, In Design, Lightroom and other Adobe Suite items
Utilize other computer software applications, including social media platforms, web development and editing software, photo and imaging editing software, and the ability to learn and maintain the City's website and other communication software used by the City
Utilize other standard office machines and equipment

Responsibilities

Helps to develop key communication messages
Collaborates with City departments to gather information and translate complex topics into clear, accessible messaging
Assists in creating, editing, and disseminating content for internal/external audiences through a variety of media, including but not limited to press releases, speeches, press events, newsletters, brochures, posters, flyers, articles
Capture and edit photography and videography for digital and print use
Creates, edits, and disseminates content for internal/external audiences through various social media channels including posts, reels, spotlights, and promotional materials
Monitor social media engagements and provides basic analytics reporting as needed
Assist in creating, editing, and disseminating campaigns to promote programs and facilities to ensure public has information for participation
May prepare feature articles for print media and program brochures
May prepare public service announcements and news releases
May develope program brochures and facility literatures
May coordinate magazine and newspaper advertisements
Serves as information liaison
May updates the content of the City website to ensure timely, accurate, and user-friendly content
Attend City events, meetings, and activities to capture content as assigned
Performs other duties as assigned