Media Specialist

Ford Motor • Dearborn, MI

1d • Hybrid

About The Position

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position... The Media Team is seeking a motivated and detail-oriented Media Specialist (GSR) to provide essential assistance in key operational areas. This role will primarily support our T1 (national) media planner, but its contributions will extend to improving performance and processes across all Ford business units, including Ford Blue, Model e, Integrated Services, and Ford Pro. The successful candidate will play a crucial role in ensuring the efficiency and effectiveness of our media planning and execution

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Some prior experience in media, advertising, or a related field.
• Demonstrated ability to thrive in a fast-paced and dynamic work environment.
• Strong collaborative spirit and excellent interpersonal communication skills.
• A keen interest in staying up-to-date on key media trends, emerging technologies, and best practices within the industry.

Nice To Haves

• Familiarity with media planning and buying processes.
• Experience working with external agencies.
• Strong analytical skills with the ability to interpret data and make informed decisions.

Responsibilities

• Drive the strategic implementation of media plans through a systematic TV scheduling process, ensuring optimal reach, efficiency, and alignment with overall brand and business objectives.
• Oversee financial stewardship of media investments, including the strategic allocation of budgets, performance analysis against key partners and commitments, and proactive identification of flexible spending opportunities to maximize ROI.
• Collaborate closely with our agency partners on "test and learn" initiatives, ensuring ongoing tests are effectively scaled and shared across the broader media and business teams.
• Contribute to the optimization of media performance and operational processes across various business units.
• Actively participate in cross-functional team collaboration to achieve media objectives.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees