Email & Social Media Marketing Specialist

Go Maverick Group•Richfield, OH

8h•Onsite

About The Position

Go Maverick Group has a client who has an immediate need for an entry-level Email & Social Media Marketing Specialist. This is the ideal opportunity for a recent college graduate or someone who is early in their career. Our client creates products that support children, families, and people of all abilities across education, hospitality, and public washroom spaces. As the team behind industry‑leading brands they build thoughtful, accessible, beautifully engineered solutions used by people around the world — and you’ll help tell those stories. They’re a small, agile team, which means your ideas don’t get buried — they get implemented. You’ll collaborate with talented teammates across Sales, E‑Commerce, and Design, experiment with new approaches, and see your campaigns directly influence brand growth, while directly impacting performance. The Email & Social Media Marketing Specialist is the engine behind boosting their brand presence and sparking real engagement. You’ll lead execution across two high-impact channels—email (the primary growth driver) and social media. This role is ideal for someone who thrives at the intersection of content, performance, and execution—equally comfortable building campaigns, analyzing results, and continuously optimizing for better outcomes. If you love storytelling, testing new ideas, and creating scroll‑stopping content, this is your playground.

Requirements

A bachelor’s degree in Marketing, Communications, or related field.
Experience working inside ESPs like Klaviyo (bonus points!), MailChimp, or HubSpot — your natural habitat is the “Send Campaign” button.
Proven ability to execute digital campaigns end-to-end.
A strategic thinker who loves connecting dots and driving real results.
You’ve got the analytics chops to read performance, spot trends, and tweak campaigns accordingly.
Strong communication skills — you write clearly, confidently, and with a strong sense of brand voice.
A curious, experimental mindset — you love learning, testing, and leveling up.
Quick learner, self‑starter, organized human who can juggle multiple projects without breaking a sweat.
Confident interfacing professionally within all levels of the organization
Experience with website or eCommerce platforms (Shopify a plus!)

Nice To Haves

B2B or B2C eCommerce or CPG experience
Familiarity with SEO and digital analytics tools (GA4, Search Console, SEMrush)
Experience with social video or content creation
Exposure to merchandising or product marketing

Responsibilities

Build, launch, and optimize email campaigns and automated flows across multiple brands (B2B + B2C)
Own segmentation strategy to deliver relevant, high-performing communications
Write compelling subject lines and content, and continuously A/B test to improve performance
Manage the email calendar and ensure timely, accurate execution
Leverage platforms such as Klaviyo and HubSpot to drive engagement and conversion
Manage social channels across key platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube)
Develop and publish platform-native content designed to increase engagement and reach
Monitor and engage with audiences to build a responsive, positive brand presence
Contribute to social strategy and content planning across brand verticals
Support integrated marketing campaigns, product launches, and promotions
Coordinate timelines, assets, and messaging across teams
Ensure consistency in brand voice across all touchpoints
Track and analyze campaign and channel performance
Partner with E-Commerce and Marketing teams to identify insights and opportunities
Continuously test, learn, and optimize to improve results