Social Media Marketing Specialist

Cascade PBS•Seattle, WA

5h•$31 - $34•Hybrid

About The Position

Cascade PBS’s mission is to inform and inspire our community to make the world a better place. Our vision is to be the most essential and relevant media organization in the region. As a member of the Marketing & Communications team, the Social Media Marketing Specialist brings social media expertise to the integrated, multiplatform promotion of national and local TV programming, community events and fundraising initiatives. Leveraging a strong knowledge of social media best practices (platforms, cadence, creative) and real-time data and analytics, this role aims for continuous progress toward the following goals: Grow a community of engaged and loyal followers Serve an array of niche audiences including arts, science, history, news and culture Reflect and reinforce Cascade PBS’s brand voice and values Raise awareness and excitement for Cascade PBS programs and services Educate followers about the importance of their continued support

Requirements

Exceptional writing with the ability to adapt tone and style while maintaining a consistent brand voice
Approaches feedback with a constructive, solution-focused mindset
Strong knowledge of social media platforms, publishing best practices, and editorial standards
Ability to manage multiple priorities with focus, sound judgment, and composure
Effective collaboration and communication skills, with a focus on shared success
Excellent creative judgment and an audience-first mindset
Bachelor’s degree in marketing, communications, digital media or related field preferred; or equivalent experience
Three or more years managing social media content, particularly Facebook, Instagram and YouTube
Ability to view data on a computer screen for long periods of time
Ability to regularly type on a keyboard
Ability to work some evenings, weekends, holidays as needed

Responsibilities

Draft and schedule posts across social media channels in support of a variety of organizational priorities (programming, events, fundraising)
Track social media trends and best practices; identify new opportunities and adapt playbook
Use data and audience insights to sharpen strategy and demonstrate impact
Provide weekly audience insight reports and analysis
Engage audiences through active posting, conversation, and responses
Collaborate across marketing to deliver cohesive, multiplatform campaigns
Coordinate with Campaign Specialist on paid media amplification
Work closely with design and video teams to create distinctive, high-quality assets
Steward our social spaces – monitoring and moderating to ensure a positive audience experience
Maintain documentation of workflows, processes and policies
Use Sprout Social and other tools for planning, scheduling and reporting
Support the revenue team with sponsored content posts
Contribute to a collaborative, curious, and mission-driven team culture
Other duties, responsibilities and activities may change or be assigned at any time