Marketing Specialist - Digital & Social Media

PROVIDENT CREDIT UNION•Redwood City, CA

1d•$32 - $42

About The Position

As a key member of the marketing team, you will drive Provident’s digital presence and engagement by managing social media, website content, SEO, and digital marketing initiatives. This role requires a strategic and hands-on marketer who can maintain accurate and engaging web content, optimize search performance, develop compelling social media campaigns, and deliver measurable results across multiple channels. Collaboration with internal teams and external partners is essential to ensure cohesive brand messaging and a seamless member experience. Why Provident? Provident Credit Union was established in 1950, and we rank among the top 10% of credit unions in the US. We believe having a culture that is accepting, supportive, diverse, and inclusive makes us all better. Provident has been a Bay Area “Top Workplace” since 2017, and our employees rank us on Glassdoor as one of the best credit unions in the nation. Our values are: Listen Get Better Do What’s Right

Requirements

3+ years of experience managing website CMS, social media and digital marketing campaigns with solid SEO knowledge
Strong skills in using a content management system (i.e. Kentico, Drupal, HubSpot CMS)
Experience coordinating webinars, events, and related email communications
Familiarity with marketing analytics and reporting platforms (e.g., Google Analytics, Looker, Salesforce, SEMrush, Ahrefs)
Proven project management experience, with the ability to plan, prioritize, and deliver multiple initiatives on time using tools such as Workfront, Asana, or similar platforms.
A curious, collaborative mindset, eager to partner with diverse teams and learn from experienced marketers
A data-driven approach with a passion for testing, optimization, and continuous improvement

Responsibilities

Website & SEO / Digital Marketing Create and maintain website content in the content management system (CMS) including blogs, landing pages, product pages, forms, and disclosures; conduct A/B testing to optimize landing page performance; ensure content accuracy and consistency; and maintain UTM tracking logs for precise campaign measurement
Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events
Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies
Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals
Provide support for paid media campaigns and email marketing campaigns on an as-needed basis
Analyze and report monthly on SEO, website, and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Siteimprove, providing insights and recommendations to optimize campaigns
Other duties as assigned
Social Media Management Lead the planning, creation, and publishing of organic content (i.e. Metricool) across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth
Monitor social channels daily, engage with followers by responding to comments, DMs, and tags, support influencer marketing initiatives, and maintain an active brand voice
Increase membership engagement and drive lead generation through targeted social campaigns (i.e. giveaways, branded content)
Support volunteer events, community events and business development initiatives by promoting and amplifying related content on social channels
Promote financial wellness initiatives, security/fraud and educational content to engage and inform members across social platforms
Manage business listings on Google, Yelp, and Bing, keeping hours, locations, and contact info accurate
Support employee advocacy by creating shareable content for internal distribution
Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns
Stay up to date on social media trends and emerging tactics to contribute fresh ideas to campaign planning
Other duties as assigned

Benefits

Quality medical, dental and vision care coverage
401(k) retirement plan with up to 150% matching employer contributions
Strong commitment to investing in your career and educational advancement by offering up to 100% Tuition reimbursement for approved courses
Annual discretionary bonus
Generous paid time off and paid holidays
Flexible spending accounts
Employee Referral Bonus
Short and long-term disability coverage
Life and AD&D insurance
Provident membership
Rate discount on home and auto loans
Opportunity to use company owned condo in Maui and Lake Tahoe