social media marketing specialist

Nissan of Boerne•San Antonio, TX

20h

About The Position

The mission of an SOCIAL MEDIA MARKETING SPECIALIST is to maximize the volume of inbound organic traffic from social media to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, videos, pictures and good grasp of graphic designing and more. As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, social media expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting. Professionals in this industry break into their positions through experience, success, research, and trial and error.

Requirements

Experience with Google, Meta and Instagram services, including Analytics and Webmaster Tools
Experience with Google’s Keyword Tool
A functional understanding of HTML and CSS
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link building and viral strategies
The ability to deploy an effective local and long-tail search strategy
A deep understanding of mobile strategy and how it relates to SEO
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports showing web analytics data and site evaluations
An up-to-date, working knowledge of current, past, and projected trends in the Social media industry
Graphic designing