Social Media and Marketing Specialist

The Citadel•Charleston, SC

1d•Onsite

About The Position

The Social Media and Marketing Specialist plays a critical role in the Office of Communications and Marketing (OCM)’s ability to share integrated messaging to target audiences across an array of new and traditional media. This position is responsible for projects that enhance the awareness and understanding of The Citadel, positions The Citadel as the premier choice for higher education, and supports enrollment goals for the Corps of Cadets, graduate college, degree completion and veterans’ programs. The Social Media and Marketing Specialist will serve as the lead social media strategist for The Citadel’s central brand pages. They will also assist the Director of Marketing in advertising strategy, media buying, and the development of existing and forthcoming brand campaigns.

Requirements

Bachelor’s degree in marketing, advertising, communications, writing, or related field
At least two years of professional marketing experience
Professional experience in social media management
Must be comfortable creating, editing and posting content across social media platforms on behalf of a nationally recognized brand
Competence in the Adobe Creative Suite and graphic design
Ability to create video content
Attention to detail and excellent multi-tasking capabilities
Is equal parts creative and analytical
Is a self-starter who thrives in a collaborative setting
Excellent written and communications skills
Must possess and demonstrate good judgment and confidence to complete competing priorities, and the ability to work with grace under pressure
Has passion for brand storytelling and keeping up with the latest marketing technology trends.

Nice To Haves

Experience with WordPress, and Sprout Social or Hootsuite, preferred
Higher education experience is a plus

Responsibilities

Serves as the lead strategist for The Citadel’s primary social media platforms by planning, creating, scheduling, and managing content that supports the college’s brand and engagement goals.
Developing strategic campaigns, covering major campus events, monitoring audience sentiment, and identifying emerging social media trends and platforms.
Coordinating with OCM’s Communications Department and Visual Publications Department as well as the social media interns for content.
Analyzing performance metrics such as audience growth, engagement rates, and video views to improve content effectiveness.
Creating platform-specific content, increasing audience interaction, producing and editing short-form videos for YouTube Shorts, and ensuring content is tailored appropriately for each social media channel.
Negotiates advertising contracts, coordinates internal purchasing processes, and manages relationships with external vendors to ensure advertising initiatives are implemented effectively.
Identifying new advertising opportunities, emerging marketing tactics, and innovative strategies to better reach target audiences and support the college’s overall communication and branding goals.
Meet with students and campus stakeholders to explore and identify topics and stories for video-based brand campaigns; coordinate video/photoshoots as necessary; Collect testimonials and success stories from students and alumni for inclusion in advertising, recruitment outreach and program webpages.
Represent OCM on councils and committees as needed.
Other duties as assigned.