Marketing Manager – Global Services, Waters Biosciences

Becton Dickinson Medical Devices•Milpitas, CA

8d•Onsite

About The Position

This Marketing Manager owns Global Marketing for Service on all Waters Biosciences instrument platforms. This role is accountable for driving service revenue growth and margin performance across the global installed base by defining and accomplishing data-guided marketing and commercialization strategies, bringing value propositions and messaging for service offerings, and collaborating with regional commercial leaders and global product management. Operating with global scope, this role shapes commercial outcomes through cross-functional leadership, vision setting communication, and a bias for action.

Requirements

Bachelor’s degree in life sciences, engineering, marketing, business, or related field required; advanced degree a plus
5-7 years of experience in product/service marketing, product/service management, or commercial strategy required, preferably in medical devices, life sciences, or complex B2B environments
Proven experience owning global portfolios and operating across regions required
Strong background in commercial strategy, pricing, GTM, and lifecycle management
Demonstrated ability to influence without authority in highly matrixed organizations
Strong analytical and financial competence
Executive-ready written and verbal communication skills

Nice To Haves

Experience with instrument services, service contracts, or aftermarket businesses
Familiarity with regulated environments (e.g., IVD, medical devices, life sciences tools)
Experience partnering closely with Technical Service, Product Management and Commercial teams

Responsibilities

Define and be responsible for the global service marketing strategy for all BD Biosciences instruments, aligned to enterprise growth and profitability objectives.
Develop clear, differentiated service value propositions and messaging that resonate across regions, customer segments, and instrument platforms.
Define and deliver Service Commercial Dashboard on key commercial metrics, and leverage for data-guided commercial strategies.
Drive global service commercialization readiness, including positioning, offer clarity, campaigns and foundational enablement inputs for regions and service sales teams.
Translate regional commercial needs into scalable global marketing frameworks while enabling regional flexibility where required.
Drive creation of sales enablement tools, collateral, and training in partnership with Marcom, Service Sales, and Regional leaders.
Lead VOC and market insight generation (customer feedback, win/loss, competitive intelligence) to inform strategy and investment decisions.
Own service commercial performance analytics, tracking KPIs and identifying actions to improve attachment, renewals, penetration, revenue, and margin.
Lead cross-functional alignment across Technical Service, Regional Commercial, Marcom, Global Product Marketing, Regulatory, and Digital teams.