Marketing Manager, Specs

Snap Inc.•Los Angeles, CA

47d•$147,000 - $259,000•Hybrid

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. The Creative & Marketing team at Snap brings our brands to life in culture so more people understand who we are and how to utilize Snap Inc. products and services. In this role, you’ll lead and drive key brand and go-to-market initiatives for SPECS, translating business strategy into marketing vision and output across the consumer journey. You’ll be a core cross-functional leader across the organization, helping shape how SPECS shows up across campaigns, content, creators, channels, and launch moments in both the U.S. and global markets. The ideal candidate thrives working with both local and remote teammates and has an intuitive sense for inspiring others across a broad range of cultures, audiences, and moments. You are efficient, independent, resourceful, and highly collaborative, with strong judgment and a clear point of view. You are comfortable operating in a fast-moving, ambiguous environment, managing multiple work-streams and stakeholders at once, and balancing strategic thinking with hands-on execution. You bring experience across categories such as technology, innovation, gaming, or other culture-shaping brands, and are fluent in the software, hardware, and emerging technology landscape shaping the AR category.

Requirements

Bachelor’s Degree or equivalent years of experience.
Experience launching hardware products and consumer electronics.
10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.
Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels.
Knowledge of and experience with Snap Inc. products.

Nice To Haves

Prior AR experience and/or passion for AR, spatial computing, or emerging technology.
Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.
Experience driving demand generation, engagement, and sustained momentum for premium consumer technology products.

Responsibilities

Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals.
Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human.
Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof.
Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint.
Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.
Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post-launch engagement.
Lead communication and collaboration across cross-functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment.
Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.
Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.
Cultivate a collaborative, inclusive, and high-trust team environment, and contribute as a strong partner across the broader organization.