Marketing Manager, Online Presence and Brand Management

National Louis University•Chicago, IL

10d•Hybrid

About The Position

The Marketing Manager develops, implements, and evaluates integrated marketing and communications initiatives supporting the mission, programs, and strategic priorities of the McCormick Institute for Early Childhood (MIEC). As the Institute’s primary marketing resource, the role leads marketing planning, digital communications, website management, brand stewardship, audience engagement, and performance measurement. In collaboration with Institute leadership and university partners, the manager designs and executes multichannel strategies to increase awareness, strengthen engagement, promote programs and services, and support organizational goals. The position combines strategic planning with hands-on execution, ensuring that marketing activities address audience needs and align with institutional priorities and brand standards. The role is hybrid and based at an NLU campus in Chicago, Lisle, or Wheeling. It includes travel two to three times per year to represent MIEC as an exhibitor at conferences, some evening and weekend availability, and work involving prolonged sitting or standing, computer and data-entry tasks, and lifting 25–30 pounds. Standing for extended periods while organizing and stocking marketing materials is also required. Reliable internet and phone access is needed when working remotely or away from the office.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business, or a related field.
At least five years of progressively responsible professional experience in marketing, communications, digital marketing, brand management, or a related area.
Experience developing and executing integrated marketing campaigns.
Experience managing websites, digital communications, and social media platforms.
Experience analyzing marketing data and using performance metrics to inform decisions.
Experience creating print and digital marketing materials.
Experience coordinating multiple projects with competing deadlines.
Ability to travel two to three times per year to represent MIEC at conferences.
Some availability during evenings and weekends.
Reliable access to the internet and phone when working remotely or away from the office.
Ability to lift 25–30 pounds and stand for long periods while organizing, collating, and stocking or restocking marketing collateral.

Nice To Haves

Experience in higher education, nonprofit, or mission-driven organizations.
Experience using CRM and marketing automation platforms.
Experience managing external vendors, agencies, or freelance resources.
Experience supervising student employees, interns, or project-based staff.
Knowledge of accessibility, web content management systems, and digital engagement strategies.
Bilingual in English and Spanish.

Responsibilities

Develop and implement integrated marketing plans aligned with MIEC’s mission, goals, and strategic priorities.
Plan, coordinate, and execute multichannel campaigns using digital, email, social media, web, print, and other communication channels.
Work with Institute leadership to identify marketing opportunities, audience needs, and communication priorities.
Develop annual marketing objectives, campaign plans, and performance measures.
Manage project timelines and coordinate marketing activities for timely execution.
Evaluate campaign performance and recommend improvements.
Manage and maintain MIEC’s website and related digital platforms, including content accuracy, usability, accessibility, and alignment with organizational objectives.
Coordinate website updates and content improvements, and publish content promoting programs, services, resources, events, and initiatives.
Apply digital communications, search visibility, and audience engagement best practices; monitor website performance and recommend enhancements based on analytics and user behavior.
Develop marketing and communication materials that support the Institute’s mission and reflect university brand standards.
Ensure consistent messaging, visual identity, and communication practices across channels.
Create and coordinate content for newsletters, publications, promotional materials, and other communication vehicles.
Support awareness and understanding of MIEC’s programs, services, and impact among internal and external audiences, and advise Institute staff on marketing, communications, and brand practices.
Partner with Institute and university stakeholders on CRM-enabled marketing, audience outreach, and engagement initiatives.
Develop audience segmentation strategies and communication plans supporting recruitment, participation, and relationship-building goals.
Monitor and analyze campaign and channel performance data; prepare reports, dashboards, and summaries on marketing effectiveness and audience engagement.
Use analytics and stakeholder feedback to identify improvements and inform future planning.
Recruit, train, assign, and oversee student workers supporting marketing and communications; provide coaching, direction, and feedback.
Coordinate projects with internal stakeholders, university partners, vendors, consultants, and external service providers.
Represent MIEC as an exhibitor at local, state, or national conferences two to three times per year.