Marketing Manager, Online Presence and Brand Management

National Louis University•Chicago, IL

11d•$53,136 - $77,047•Hybrid

About The Position

The Marketing Manager develops, implements, and evaluates integrated marketing and communications initiatives supporting the mission, programs, and strategic priorities of the McCormick Institute for Early Childhood (MIEC). As the Institute’s primary marketing resource, this role oversees marketing planning, digital communications, website management, brand stewardship, audience engagement, and performance measurement. Working with Institute leadership and university partners, the Marketing Manager plans and carries out multi-channel strategies to increase awareness, strengthen engagement, promote programs and services, and advance organizational goals. The position combines strategic planning with hands-on execution, aligning marketing activities with audience needs, institutional priorities, and university brand standards. This is a hybrid position based at an NLU campus in Chicago, Lisle, or Wheeling. The role includes occasional travel to represent MIEC at conferences, some evening and weekend availability, and regular computer and data-entry work. The employee must be able to lift 25–30 pounds and stand for extended periods while handling marketing collateral.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business, or a related field.
5+ years of progressively responsible professional experience in marketing, communications, digital marketing, brand management, or related areas.
Experience developing and executing integrated marketing campaigns.
Experience managing websites, digital communications, and social media platforms.
Experience analyzing marketing data and using performance metrics to inform decisions.
Experience creating print and digital marketing materials.
Experience coordinating multiple projects with competing deadlines.
Ability to lift 25–30 pounds.
Ability to stand for long periods while organizing, collating, and stocking or restocking marketing collateral.
Reliable access to the Internet and phone when working remotely or outside the office.
Availability at times during evenings and weekends.

Nice To Haves

Experience in higher education, nonprofit, or mission-driven organizations.
Experience using CRM and marketing automation platforms.
Experience managing external vendors, agencies, or freelance resources.
Experience supervising student employees, interns, or project-based staff.
Knowledge of accessibility, web content management systems, and digital engagement strategies.
Bilingual in English and Spanish.

Responsibilities

Develop and implement integrated marketing plans aligned with MIEC’s mission, goals, and strategic priorities.
Plan, coordinate, and execute multi-channel campaigns across digital, email, social media, web, print, and other communication channels.
Work with Institute leadership to identify marketing opportunities, audience needs, and communication priorities.
Develop annual marketing objectives, campaign plans, and performance measures.
Manage project timelines and coordinate marketing activities for timely execution.
Evaluate campaign performance and recommend improvements.
Manage and maintain MIEC’s website and related digital platforms for accuracy, usability, accessibility, and alignment with organizational objectives.
Coordinate website updates and content enhancements to improve audience engagement and user experience.
Develop and publish website content promoting MIEC programs, services, resources, events, and initiatives.
Apply digital communications, search visibility, and audience-engagement best practices.
Monitor website performance and recommend improvements based on user behavior and analytics.
Develop marketing and communication materials that support the Institute’s mission and follow university brand standards.
Maintain consistency in messaging, visual identity, and communications across marketing channels.
Create and coordinate content for newsletters, publications, promotional materials, and other communication vehicles.
Support awareness and understanding of MIEC’s programs, services, and impact among internal and external audiences.
Advise Institute staff on marketing, communications, and brand-related best practices.
Partner with Institute and university stakeholders on CRM-enabled marketing, audience outreach, and engagement initiatives.
Develop audience segmentation strategies and communication plans supporting recruitment, participation, and relationship-building goals.
Monitor and analyze marketing performance across campaigns and communication channels.
Prepare reports, dashboards, and summaries on marketing effectiveness and audience engagement.
Use analytics and stakeholder feedback to identify improvements and inform future planning.
Recruit, train, assign, and oversee student workers supporting marketing and communications.
Provide coaching, direction, and feedback to student workers to support quality work and professional development.
Coordinate projects with internal stakeholders, university partners, vendors, consultants, and external service providers.
Foster collaborative relationships that support marketing and communications initiatives.
Travel 2–3 times per year to represent MIEC as an exhibitor at local, state, or national conferences.