Marketing Manager

BakerHostetler•Chicago, DC

38d•$140,000 - $160,000•Onsite

About The Position

This position will serve as a primary contact for marketing activities related to the DADM group and will be a key member of the Business Development & Marketing department. The role's main focus is to support the DADM group’s Advertising, Marketing and Digital Media (AMDM) team, provide cross-selling support to the Emerging Technology (ETECH) and Privacy Governance and Tech Transactions (PGTT) teams, and assist with other assigned group duties. The role demands a high degree of creativity, meticulous attention to detail, and strong legal writing and proofreading abilities. Candidates must be adept at multitasking, managing demanding deadlines without sacrificing quality, and thriving in a dynamic environment with diverse client personalities and work styles. This role requires proactive, individualized client service for attorneys, bringing and implementing ideas that contribute to strategic impact.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum of five (5) years of experience in professional services marketing.
Law firm experience is highly desirable.
Interactive marketing experience is a plus for online activities.
Strong analytical and communication skills, both oral and written.
Ability to speak effectively and respond to inquiries from all levels of professional and support staff, clients, regulatory agencies, or the business community.
Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients, and staff, demonstrating high responsiveness, diplomacy, and professionalism.
Demonstrated success in strengthening corporate reputations and client relationships.
Proven ability to manage major projects, coordinating department resources and involving senior management.
Demonstrated proficiency in Microsoft Office Suite (Word, Outlook, Excel, and PowerPoint).
Proven aptitude to learn new software applications.

Responsibilities

Support the AMDM team’s marketing efforts as outlined in their strategic plan, including participating in relevant monthly team meetings and collaborating with Team Leaders to identify and pursue client opportunities and reputation-building activities to enhance team profitability.
Provide cross-selling support to the ETECH and PGTT teams, which include Blockchain and Artificial Intelligence.
Maintain comprehensive knowledge of the legal market and the Firm's nationwide DADM group capabilities, utilizing this knowledge to optimize marketing initiative effectiveness.
Stay informed about relevant client news and business/industry trends to propose opportunities and strategies for client expansion or market penetration, including contributing to a weekly team newsletter, various events, and other engagements.
Manage responses to RFPs and proposal preparations, including the creation of customized materials and sharing best practices within the BD & Marketing department’s knowledgebase.
Plan and execute group client events from inception to follow-up, such as webinars, conferences, speaking engagements, sponsorships, and other events.
Collaborate closely with the Public Relations team to identify and leverage media opportunities, ensure accurate and effective web content, publish timely client alerts, and support Firm blogs.
Assist with Chambers, Legal 500, and other submissions to rankings and directories, contributing to established goals and objectives.
Manage the production of marketing collateral, including brochures, practice profiles, meeting placemats, announcements, and invitations.
Maintain the Experience Database for significant matters.
Support the integration of lateral attorneys.
Assist the DADM Group Chair and Senior Business Development & Marketing Manager with group-wide practice development projects and initiatives as needed.
Liaise regularly with the entire BD & Marketing Department, the AMDM, ETECH, PGTT, and other practice teams, as well as attorneys and team leaders within the DADM practice group.
Perform other duties as requested.