Marketing Manager

Boston Engineering Corporation•Waltham, MA

13d•Onsite

About The Position

Boston Engineering is seeking a Marketing Manager to join their team. This is a hands-on role where the individual will be the company's sole marketing professional, responsible for both developing strategy and executing action plans. The Marketing Manager will have the opportunity to build and scale the company's marketing function as it continues to grow. Success in this role depends on the ability to prioritize high-impact activities, leverage external partners effectively, and balance strategic initiatives with hands-on execution. The Marketing Manager will play an integral role on the team, including Marketing Strategy, Brand & Positioning Liaison with the VP of Client Services and Growth and the marketing agency to help shape the company's go-to-market strategy across the medical, commercial, and defense markets. This role involves monitoring industry trends, customer needs, and competitor activity to identify emerging opportunities, refining the company's value proposition, messaging, and positioning, and owning the Boston Engineering brand to ensure consistency across all customer touchpoints. The role also includes owning the implementation of marketing KPIs and monitoring progress, demand generation through campaign performance tracking and improvement, creating and optimizing lead generation programs, developing and executing integrated marketing campaigns, producing and coordinating marketing content, managing digital marketing efforts (SEO, AEO, paid media, email, social media, content marketing), supporting thought leadership initiatives, and leading social media initiatives. Additionally, the Marketing Manager will collaborate on white papers and internal communications.

Requirements

7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development.
BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts.
Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions.
Highly organized, self-directed, and comfortable working independently.
Experience developing marketing strategy while also personally executing marketing programs.
Strong understanding of industrial, technology, engineering services, or B2B technical marketing.
Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress.
Experience with social media platforms.
AEO and SEO competency.
Ability to juggle multiple projects simultaneously and get things done.
This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology.
Boston Engineering will require proof of status prior to employment.
Your application will not be considered complete without a submitted writing sample.

Nice To Haves

Potential to lead a team as individual efforts drive growth for the organization.

Responsibilities

Liaise with the VP of Client Services and Growth and marketing agency to shape go-to-market strategy.
Monitor industry trends, customer needs, and competitor activity to identify opportunities.
Refine and evolve the company's value proposition, messaging, and positioning.
Own the Boston Engineering brand and ensure consistency across all customer touchpoints.
Own implementation of marketing KPIs and monitoring of progress.
Track campaign performance and continuously improve marketing effectiveness using data and analytics.
Create and optimize lead generation programs in partnership with the sales organization.
Develop and execute integrated marketing campaigns that generate qualified opportunities.
Produce and coordinate marketing content across multiple channels.
Draft web content and sales collateral.
Develop compelling content that communicates technical capabilities to executive and engineering audiences.
Execute email campaigns.
Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.
Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.
Lead social media initiatives.
Collaborate on white papers and related thought leadership.
Support employee/internal communications.
Coordinate external vendors including designers, writers, digital agencies, and printers.
Liaise with the marketing agency.
Manage and maintain the corporate website.
Plan and execute trade shows, conferences, webinars, and customer events.
Manage the marketing budget and prioritize investments for maximum business impact.
Manage trade show and event logistics.
Maintain the customer relationship management (CRM) database – HubSpot and Salesforce.
Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications.
Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials.
Partner closely with the sales team to develop account-based marketing initiatives.