Marketing Manager

Auberge Collection•Park City, UT

3d•$70,000 - $75,000•Onsite

About The Position

Join our team as Marketing Manager and become one of the authors of our story at Goldener Hirsch, Auberge Collection. The Marketing Manager is a key role to the success of our resort as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on brand, social media management, project management and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s resourceful, creative, innovative, and willing to roll up their sleeves to implement change. This candidate will report to the Area Director of Marketing and will support the development and execution of property marketing strategy and positioning, public relations, social, digital, tastemaker, and partnerships.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
5+ years of work experience in the luxury space.
Proven experience creating social media content, particularly on Instagram; events experience is a plus
Creative self-starter with a positive, proactive, and organized mindset; capable of working independently and collaboratively in a fast-paced environment
Resourceful and detail-oriented, with excellent time management skills and a passion for the hospitality industry
Exceptional verbal, written, presentation, and interpersonal communication skills

Nice To Haves

events experience is a plus

Responsibilities

Support and help execute the property’s integrated marketing plan in alignment with Auberge brand standards and local market strategy
Contribute innovative ideas that elevate brand positioning, awareness, and long-term equity
Ensure marketing initiatives are grounded in performance insights and aligned with business objectives
Lead social media planning and execution, developing platform-specific strategies across Instagram, Facebook, and emerging channels to drive engagement, awareness, and brand equity
Own day-to-day social media initiatives and community management
Create, curate, and publish compelling content (photo, video, and copy) rooted in storytelling, brand pillars, and seasonal experiences
Maintain a robust content calendar inclusive of posts, stories, and reels
Monitor performance metrics, analyze results, and continuously optimize content strategy
Manage press materials, site alert forms, calendars, and tastemaker agreements
Support media and influencer visits, coordinating reservations, itineraries, and logistics for media and influencer visits.
Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads
Daily maintenance and updating of website
Manage the email marketing calendar, coordinating with the property and central teams on content planning, execution, and performance analysis
Collaborate with the Director of Marketing in implementing and evaluating creative, on-brand partnerships and events, including brainstorming and developing collaborations with luxury brands, tastemakers, and businesses
Oversee event logistics, maintain critical paths and checklists, and coordinate with the on-property operations team to ensure seamless execution and communication
Serve as on-property branding expert - ensuring aesthetic guidelines are being met across the property
Design and update marketing and sales collateral, including brochures, flyers, pre-arrival materials, and miscellaneous collateral needs
Organize and update digital assets, ensuring all photo/video libraries and promotional materials are current and accessible
Photoshoot planning and execution
Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc
Administrative tasks as needed, such as tracking expenses and sourcing materials
Create reports and monthly recaps to showcase results and activations