Marketing Manager

Embrace Pet Insurance•Cleveland, OH

48d•Hybrid

About The Position

The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‑functional collaboration. This role blends performance marketing, partner enablement, and multi‑channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals. You will own key marketing initiatives end‑to‑end — from strategy and planning to optimization, reporting, and stakeholder communication.

Requirements

5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution.
Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.
Analytical Rigor — ability to structure problems, ensure data quality, and quantify impact.
Commercial Mindset — balances growth, efficiency, and margin considerations.
Communication & Influence — confident presenter who can simplify complex data into compelling narratives.
Collaboration — thrives in a matrixed environment with multiple stakeholders.
Organization & Agility — detail‑oriented, adaptable, and effective in fast‑paced environments.

Responsibilities

Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners.
Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations.
Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth.
Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns.
Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations.
Test new partners, incentives, and marketing tactics to efficiently scale growth.
Translate revenue goals into measurable marketing KPIs and performance scorecards.
Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content.
Coordinate co‑branded content, training materials, and partner enablement assets.
Ensure brand guidelines are consistently upheld across all partner and channel touch points.
Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution.
Manage timely delivery of creative assets, messaging, and campaign materials across teams.
Present campaign plans, insights, and performance results to leadership.
Support budget management including forecasting, spend tracking, and monthly billing processes.
Oversee invoice tracking, reconciliation, and partner payment workflows.
Ensure all affiliate and channel activities comply with company policies, industry standards, and legal requirements.
Lead cross‑functional projects, delegating tasks and reviewing work as needed.
Provide guidance, coaching, and support to junior team members.
Serve as a visible, strategic contributor within the broader marketing organization.