Marketing Manager

Blindside Networks Inc

8d • Remote

About The Position

Blindside Networks builds BigBlueButton, the world’s leading open-source virtual classroom, trusted by thousands of educational organizations globally. We believe every student in the world should have access to a high-quality online learning experience. We believe every educator deserves the best platform to deliver it. That’s why we built BigBlueButton. We’ve also built a focused, high-trust team. We ship real things, operate with discipline, work with a global community, and care deeply about education. The Role We’re not a growth-at-all-costs shop, but we’re at a stage where deliberate growth is the mandate, so we’re searching for an experienced Marketing Manager to play a key role in driving that growth. Reporting to the CEO, in this role you'll own the top of the funnel and tackle a critical market positioning challenge: many educational organizations today believe that Teams and Zoom are all you need to deliver online classes (they are not, and if they were, the learning during Covid-19 would have turned out much better). You’ll be responsible for countering that belief, for changing the metrics from counting webcams and “Teams is free because we already have it” to measuring learning outcomes (you know, the real reason the organization is delivering the virtual class). If you want to run playbooks someone else designed, this isn’t the role. If you want to expand the market of an existing organization and see your fingerprints on the results, it is. This is a demand generation role at its core, but one that requires strong product instincts. You’ll need to understand how BigBlueButton delivers better learning outcomes, translate that into clear positioning, and use modern (including AI-enabled) tools to rapidly test and scale what works.

Requirements

• Demonstrated track record of driving pipeline growth at a SaaS company, not just brand or content work, but leads that became revenue.
• Hands-on paid acquisition experience: Google Ads and/or LinkedIn, with real budget ownership.
• Comfort operating without a large team beneath you.
• Experience working inside or closely alongside a product organization where you can demonstrate you understand how product and marketing interact, and you can translate technical differentiation into buyer language.
• Able to write with your own voice (we value people who can write, not just prompt).

Nice To Haves

• Strong signal Experience marketing open-source software or developer/technical products.
• Familiarity with the education sector (K-12, Higher Ed, or corporate L&D).
• Experience building from scratch: first marketing hire, early-stage team, or greenfield channel.

Responsibilities

• Own the top of the funnel and tackle a critical market positioning challenge: many educational organizations today believe that Teams and Zoom are all you need to deliver online classes (they are not, and if they were, the learning during Covid-19 would have turned out much better).
• Counter the belief that Teams and Zoom are sufficient for online classes, and change metrics from counting webcams to measuring learning outcomes.
• Demand generation, including building attribution infrastructure to track channel performance, auditing and optimizing the lead journey, and standing up/managing paid campaigns across Google and LinkedIn.
• Content and organic channels, including positioning and messaging to highlight BigBlueButton's advantages, developing a content calendar aligned with pedagogical positioning, and owning SEO strategy and execution.
• Performance reporting, including defining and tracking key metrics (CPL, CAC, channel mix, conversion rates) and building a monthly reporting cadence.
• AI-enabled growth and product marketing, including using AI tools for campaign creation and iteration, translating product capabilities into outcome-driven messaging, and identifying opportunities to embed marketing into the product experience.
• Channel and partner marketing, including supporting co-marketing with Moodle Partners, Instructure, and DACH partners, creating campaign assets for channel partners, and identifying/testing new acquisition channels.

Benefits

• Potential for permanent position after 6-month contract.
• Blindside Networks values diversity and is committed to fostering an environment of inclusion.
• Accommodation for individuals with disabilities throughout the recruitment and selection process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed