Marketing Manager

First American Equipment Finance•Rochester, NY

1d•$70,000•Onsite

About The Position

We’re seeking a strategic and hands-on Marketing Manager to lead the development and execution of marketing initiatives for their designated sales division. This role is responsible for building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, thought leadership, and campaigns. The ideal candidate will be a strategic thinker, confident project manager, and exceptional written and verbal communicator, capable of developing and executing high-impact initiatives that support division goals and strengthen relationships with primary audiences. Key responsibilities include leading push communication strategies, developing account-based and division-wide marketing campaigns, and producing and maintaining a wide range of marketing assets— from technical brochures and case studies to social media content and presentations. The Marketing Manager will collaborate closely with sales and marketing colleagues to set strategies, segment audiences, and champion initiatives that drive measurable results. This role carries a high degree of responsibility and authority, managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting. We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence—we would love to talk to you.

Requirements

Bachelor’s degree or equivalent combination of education, training, and experience.
At least 3 years of experience in marketing, communications, or a related field.
Strong attention to detail, time management, and organizational skills.
Demonstrated ability to independently set strategy and execute on ideas.
Skilled in managing multiple projects simultaneously without compromising quality.
Ability to independently prioritize and reprioritize tasks based on changing needs.
Commitment to professional development and continuous learning.
Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams.
Experience with InDesign and PowerPoint.

Nice To Haves

Experience with Illustrator.
Experience with event management.
Experience with B2B marketing.

Responsibilities

Lead the development and execution of marketing initiatives for their designated sales division.
Build awareness, drive engagement, and inspire loyalty among prospects and referral sources.
Translate sophisticated product and process information into compelling messaging, thought leadership, and campaigns.
Develop and execute high-impact initiatives that support division goals and strengthen relationships with primary audiences.
Lead push communication strategies.
Develop account-based and division-wide marketing campaigns.
Produce and maintain a wide range of marketing assets— from technical brochures and case studies to social media content and presentations.
Collaborate closely with sales and marketing colleagues to set strategies, segment audiences, and champion initiatives that drive measurable results.
Manage the division’s marketing strategy from ideation to completion.
Manage budget management and campaign performance reporting.