Marketing Manager (Minecraft)

Gamemode One•Halifax, NS

29d•CA$65,000 - CA$80,000•Hybrid

About The Position

In our growing organization, you’ll lead marketing strategy and execution for our Minecraft portfolio, while managing and supporting the marketing team’s processes, quality, and growth. You’ll own release marketing plans, driving initiatives across internal resources, approvals, deadlines, and campaign beats. You’ll bring your knowledge of marketing strategy, campaign execution, people leadership, stakeholder management, and gaming communities, including Minecraft. You’ll partner with production, leadership, project teams, and external partners to align marketing plans with release goals, support asset and copy approvals, and strengthen how marketing and production work together. You won’t just be working on great products, but actively building a strong marketing impact that reaches players with consistency and care. This role is listed at an experience level of “Manager/Supervisor”. We know that this can mean something different across employers. For us, this means we are looking for someone who already has marketing strategy, campaign execution, and people leadership experience that they can contribute to the role. This may be a mix of personal and professional experience. We are looking for someone who will be confident in setting direction, supporting direct reports, making clear recommendations, and coordinating work across internal and external partners. You will have a meaningful impact on how our products reach players, how our marketing team grows, and how Gamemode One shows up in the Minecraft space. This is likely not the role for you if you are looking for a highly directed role, a role focused only on execution, or your first chance to learn the basics of marketing leadership.

Requirements

Marketing strategy experience
Campaign execution experience
People leadership experience
Stakeholder management experience
Knowledge of gaming communities, including Minecraft
Ability to build relationships with the marketing team, production, and leadership
Familiarity with workflows, tools, approval processes, and communication norms
Understanding of current and long-term goals for marketing, upcoming releases, and new brand identity
Ability to review current marketing channels, campaign plans, team rituals, and upcoming release timelines
Ability to identify each direct report’s strengths, support needs, and growth opportunities
Demonstrate cultural understanding and values alignment by leveraging inquisitiveness and courage
Ability to support a product launch and make focused improvements to marketing strategy
Ability to give useful feedback on campaign direction, marketing assets, and copy
Ability to establish growth plans with direct reports
Ability to support the successful rollout of a new brand identity
Ability to lead project-specific and long-term marketing strategy with clear roadmaps
Ability to increase marketing team’s output and quality with a focus on measurable results
Ability to set clear success criteria for campaigns and content
Ability to act as a point of contact for external partners on marketing beats, assets, and approvals
Ability to support stronger connections between developers and players
Ability to operate as a trusted, independent force behind ongoing marketing growth and improvement
Ability to build a high-functioning marketing team with strong collaboration
Ability to guide early project direction with meaningful community, player, and market insights
Ability to identify future growth opportunities for the role

Nice To Haves

Experience in the Minecraft gaming space
Experience with release marketing plans
Experience managing and supporting a marketing team's processes, quality, and growth
Experience driving initiatives across internal resources, approvals, deadlines, and campaign beats
Experience partnering with production, leadership, project teams, and external partners
Experience building a strong marketing impact that reaches players with consistency and care
Experience setting direction, supporting direct reports, making clear recommendations, and coordinating work across internal and external partners
Experience supporting a product launch and making focused improvements to marketing strategy
Experience overseeing an influencer campaign
Experience giving useful feedback on campaign direction, marketing assets, and copy
Experience establishing growth plans with direct reports
Experience supporting the successful rollout of a new brand identity
Experience leading project-specific and long-term marketing strategy with clear roadmaps
Experience increasing marketing team’s output and quality with a focus on measurable results
Experience setting clear success criteria for campaigns and content
Experience acting as a point of contact for external partners on marketing beats, assets, and approvals
Experience supporting stronger connections between developers and players
Experience operating as a trusted, independent force behind ongoing marketing growth and improvement
Experience establishing Gamemode One as a strong player in select markets
Experience building a high-functioning marketing team with strong collaboration
Experience guiding early project direction with meaningful community, player, and market insights
Experience identifying future growth opportunities for the role

Responsibilities

Lead marketing strategy and execution for the Minecraft portfolio.
Manage and support the marketing team’s processes, quality, and growth.
Own release marketing plans, driving initiatives across internal resources, approvals, deadlines, and campaign beats.
Partner with production, leadership, project teams, and external partners to align marketing plans with release goals.
Support asset and copy approvals.
Strengthen how marketing and production work together.
Build a strong marketing impact that reaches players with consistency and care.
Set direction, support direct reports, make clear recommendations, and coordinate work across internal and external partners.
Support your first product launch, making focused improvements to the marketing strategy that grow engagement and positive player sentiment.
Oversee an influencer campaign that supports a release and helps the product reach the right players.
Give useful feedback on campaign direction, marketing assets, and copy.
Establish growth plans with your direct reports based on their strengths, gaps, and goals.
Support the successful rollout of Gamemode One’s new brand identity across channels.
Lead project-specific and long-term marketing strategy, with clear roadmaps that reflect player needs and product goals.
Increase the marketing team’s output and quality, with a stronger focus on measurable results.
Set clear success criteria for campaigns and content, using learnings to improve future strategy.
Act as a point of contact for external partners on marketing beats, assets, and approvals.
Support stronger connections between developers and players through player feedback and testing practices.
Operate as a trusted, independent force behind ongoing marketing growth and improvement.
Establish Gamemode One as a strong player in our select markets through consistent, effective marketing.
Build a high-functioning marketing team with strong collaboration inside the team and with production.
Guide early project direction with meaningful community, player, and market insights.
Identify future growth opportunities for the role, including broader cross-division support or expanded brand work.