Marketing Manager (10852)
About The Position
Summit Home Care and Hospice is searching for an experienced and motivated Marketing Manager to join our team. At Summit, we’re committed to providing comprehensive healthcare services in the comfort of our patients' homes to positively impact quality of life by redefining the delivery of care. This role is responsible for growing brand awareness, supporting referral growth, strengthening community relationships, and managing digital and traditional marketing efforts. The ideal candidate is a hands-on marketing leader with experience in digital advertising, social media, website management, campaign analytics, community outreach, and team leadership.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field required.
- At least 3 years of progressively responsible marketing experience.
- Experience managing multi-location marketing initiatives and paid media budgets.
- Working knowledge of WordPress, website hosting, Google Business Profiles, digital advertising, social media platforms, SEO/SEM, CRM systems, analytics tools, and AI-enabled marketing technologies.
Nice To Haves
- Master’s degree preferred.
- Healthcare, home health, hospice, post-acute care, senior care, or related service experience preferred.
- Supervisory or team leadership experience is preferred.
Responsibilities
- Develop and execute marketing plans that support growth, referrals, brand awareness, and community engagement.
- Manage digital advertising, media buying, social media, SEO/SEM, website content, and marketing campaigns.
- Partner with business development, clinical, and operational leaders to support referral source engagement.
- Oversee website performance, WordPress updates, hosting, domains, SEO, and vendor coordination.
- Plan and support community events, sponsorships, health fairs, and outreach initiatives.
- Track campaign performance, referral trends, website traffic, social media engagement, and ROI.
- Lead, coach, and develop marketing team members while promoting collaboration and accountability.
- Evaluate and use AI-enabled marketing tools to improve targeting, automation, reporting, and efficiency.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Life insurance
- Disability insurance
- FSAs/HSAs
- Telehealth services
- 401(k) with company match
- Paid time off
- Six standard holidays
- Bonus day to celebrate your birthday
- Paid sick time
- Mileage reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
