Marketing Manager (Materials Testing Division)

ITW•Eden Prairie, MN

8d•Onsite

About The Position

The Marketing Manager is the divisional marketing owner for MTS’s Materials Testing (MAT) business. This role is accountable for developing and executing the MAT divisional marketing strategy and sub-brand — operating as the strategic marketing lead for the division while leveraging the Platform Marketing (PLT) team as a shared execution resource. The MAT Marketing Manager does not manage the PLT team; rather, they work with PLT resources on specific divisional needs, partnering closely to bring campaigns, content, and go-to-market programs to life. This role works in close alignment with MAT commercial and product leadership.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 5 years of progressive experience in brand management, marketing, or customer experience
Demonstrated experience developing and executing enterprise-wide or multi-brand strategies in a complex, matrixed organization.
Strong understanding of brand governance, identity systems, and customer experience design principles.
Proven ability to manage budgets, agency and vendor relationships, and cross-functional teams to deliver integrated programs on time and on brand.
Excellent communication, presentation, and stakeholder management skills, with the ability to influence across divisions and at all levels of the organization.

Responsibilities

Develop and own the MAT divisional marketing strategy, aligning with business objectives, commercial priorities, and the MTS enterprise brand framework.
Define and manage the MAT sub-brand — positioning, messaging hierarchy, and visual identity guidelines — within PLT brand standards.
Build and manage the MAT marketing calendar and annual plan, prioritizing initiatives by business impact and commercial opportunity.
Own the MAT marketing budget, driving expense optimization and applying GTM effort-tiering to allocate resources by impact level.
Lead ongoing portfolio marketing efforts to maintain and grow MTS’s competitive presence within the materials testing market.
Monitor competitive dynamics and develop proactive strategies to protect and grow MAT’s market position.
Lead GTM brainstorm, ideation, and planning for each MAT product launch, coordinating cross-functional inputs across product management, sales, and PLT.
Own L1 and L2 campaign planning — developing briefs, objectives, and success metrics — working with PLT execution teams to deliver.
Own MAT tradeshow and event strategy and planning; direct PLT on execution logistics and on-site support.
Develop content briefs and standards for the Product Management team to ensure brand-consistent, commercially relevant materials.
Own the MAT sales enablement strategy, defining the tools, templates, and content commercial teams need to win.
Create and maintain internal selling templates and content for MAT, ensuring materials are current, on-brand, and commercially effective.
Manage direct selling requests from commercial teams, responding with speed and quality.
Track and manage the commercial deploy pipeline to ensure marketing activities align with launch readiness and revenue goals.
Partner with PLT marketing resources — including design, marketing execution specialists, and regional teams — on MAT-specific needs.
Work with the MAT commercial leadership on strategic direction, stakeholder alignment, and marketing priorities.
Collaborate with the Product Management team on content production, launch readiness, and portfolio messaging.
Align with the MTS Brand & Customer Experience Manager on brand standards, enterprise priorities, and resource planning.
Track MAT marketing performance across campaigns, events, and enablement programs, reporting on pipeline contribution, brand impact, and ROI.
Use data and market analytics to inform campaign decisions, prioritize investments, and continuously improve program effectiveness.