Marketing Manager

Futuro Media Group•New York, NY

27d•Onsite

About The Position

The Futuro Media Group is seeking a Marketing Manager to execute audience development and growth marketing strategies and plans for Futuro Media and its content across channels. This role reports to the CMO and is responsible for the meticulous, high-quality implementation of Futuro Media’s social content strategy, community management, and maintaining the marketing and analytics infrastructure. The ideal candidate will have a sense of urgency, the ability to work collaboratively, and a passion for championing reporting that spotlights underrepresented communities.

Requirements

Bachelor’s Degree required.
Four to six years of professional experience in marketing, digital media, and/or social media.
Demonstrable experience managing social media, email, SEO, and/or display advertising campaigns
Strong writing skills
Up-to-date with the latest trends and best practices in online marketing and measurement, and have a passion for discovering innovative ways to connect with audiences
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them—particularly through video
Organizes and manages own work to deliver assignments with high-quality results on-time.
Sense of urgency and timeliness to ensure Futuro brand initiatives and Latino USA are part of social conversations.
Ability to work in a team environment that promotes collaboration and effective communication across all departments.
Kindness and a can-do attitude.
Ability to anticipate potential issues and solve problems as they arise
A desire to work and succeed in an environment that fosters employee growth and belonging
A desire to champion cutting-edge reporting and storytelling that spotlights underrepresented communities.
Ability to manage multiple projects while maintaining quality of output
Understanding the need to delegate tasks while maintaining oversight and responsibility for outcomes
Timely and clear communication with internal and external partners

Responsibilities

Responsible for the execution of launch plans for Futuro Media’s new shows and seasons, which may include but is not limited to: Negotiating and executing cross-promo trades, Pitching guesting opportunities for our talent and press, Managing promotion on owned media/network, Pitching for editorial support from podcast platforms.
Responsible for the meticulous, high-quality implementation of Futuro Media’s social content strategy across all existing and emerging platforms, consistent with the editorial calendar and including but not limited to scheduling posts, creating video assets, writing captions, writing email campaigns.
Responsible for overseeing and managing independent contractors and freelancers responsible for asset development and creation.
Serve as steward of Futuro’s marketing and communications technology stack.
Ensures operational consistency and on-time delivery.
Ensure that all websites and other communication platforms include accurate, up-to-date, and complete information about the organization and its content priorities, including content for newsletters and other communications.
Responsible for community management: monitor sentiment across all social media and podcast platforms.
Produce weekly and annual performance highlights and audience insights.
Maintain marketing and analytics infrastructure for Futuro Media, extensions, and content, including updating monthly metrics reports and fact sheets.
Assist with coordination of and social interaction during live editorial events (e.g., live tweeting, photography, etc.)