Marketing Manager

World Headquarters•Deerfield Beach, FL

6d•Onsite

About The Position

The Learning Experience is seeking a creative, data-driven Marketing Manager to develop and execute marketing strategies that build brand awareness, generate demand, and drive enrollment across our growing network of early childhood education centers. This role combines brand marketing, digital marketing, lead generation, lifecycle marketing, social media, content development, and performance analytics. You'll manage marketing initiatives across the full customer journey—from introducing families to The Learning Experience through nurturing prospective families and ultimately converting inquiries into tours and enrollments. The ideal candidate is both creative and analytical: someone who can develop compelling campaigns and content while using data to understand customer behavior, improve marketing performance, and identify opportunities for growth.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
3+ years of marketing experience, including experience with digital marketing, demand generation, customer acquisition, or lifecycle marketing
Experience managing marketing initiatives across multiple channels
Demonstrated ability to analyze marketing performance, conversion data, and KPIs
Experience with CRM, email marketing, or marketing automation platforms
Strong writing, editing, and content development skills
Experience with social media management and content strategy
Strong project management and organizational skills
Ability to manage multiple campaigns and priorities in a fast-paced environment
Excellent communication and cross-functional collaboration skills

Nice To Haves

Multi-location, franchise, education, childcare, consumer services, or other location-based business experience
Lead nurturing and customer lifecycle marketing
Local or community marketing
Marketing automation and CRM platforms
Social media content creation and editorial calendar management
A/B testing, conversion optimization, and marketing analytics

Responsibilities

Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth
Manage marketing strategies across the full enrollment funnel, from initial awareness and inquiry through tour and enrollment
Partner with center and enrollment teams to improve lead-to-tour and tour-to-enrollment conversion
Identify opportunities to strengthen the prospective family journey through improved messaging, timing, and follow-up
Support local marketing strategies that help individual centers build awareness and generate enrollment within their communities
Develop email, SMS, and follow-up campaigns that nurture prospective families throughout the enrollment journey
Create conversion-focused messaging, scripts, and marketing resources for Center Directors and enrollment teams
Evaluate prospective family engagement and identify where leads are dropping out of the funnel
Test messaging, communications, and campaigns to improve conversion and overall marketing effectiveness
Manage social media strategy and content across corporate and center-level channels
Develop editorial calendars and create engaging, on-brand content designed to build awareness and support enrollment
Create and curate content for social media, blogs, email, websites, and other digital channels
Support influencer, community, event, and local marketing initiatives
Collaborate on corporate websites, digital platforms, and other customer-facing marketing experiences
Lead development of online and offline marketing collateral and promotional materials
Monitor marketing and enrollment KPIs across the customer acquisition funnel
Analyze campaign, lead, tour, enrollment, and conversion data to identify trends and opportunities
Translate marketing data into clear recommendations and actionable strategies
Develop reports and communicate marketing performance to internal and external stakeholders
Use testing and performance insights to continuously improve campaigns and customer engagement