Marketing Manager

Whippy

10d•Remote

About The Position

Whippy is seeking a Marketing Manager to build and own the marketing machine that distributes our AI-native platform for business communication. This role is responsible for taking existing successful marketing motions, building scalable systems around them, and driving a pipeline number. The platform includes AI Voice Agents, AI Recruiting, messaging, VoIP, deep integrations, and a workflow engine, with a strong leadership position in the staffing and HR verticals. Whippy is bootstrapped, profitable, and has proven customer success stories, but lacks a dedicated marketing function to distribute this success. The Marketing Manager will be hands-on, leveraging AI for efficiency while focusing on tangible pipeline generation.

Requirements

4 to 7 years of experience in B2B SaaS marketing.
Proven track record of owning a pipeline number, not just impressions.
Experience in a vertical SaaS company selling to SMB owners and operators is ideal.
Ability to provide named case studies that were personally approved and explain the process of getting customer buy-in.
Hands-on experience with HubSpot, including lifecycle stages, campaigns, and attribution.
Experience running a webinar or event to pipeline motion.
Strong written communication skills, able to produce clear and concise drafts quickly.
Experience managing at least one person or agency and improving their work.
Sales or SDR background is a bonus.

Nice To Haves

Started in sales or SDR work.

Responsibilities

Codify and enforce messaging, positioning, product one-liners, proof points, and banned phrases based on founder webinars, demos, and customer language.
Build and manage the case study library, extracting stories from recordings, interviewing customers, drafting content, and creating various formats (pages, PDFs, one-pagers, clips).
Develop and execute enablement materials for sales reps (battlecards, ROI calculators, product one-pagers) and partners (enablement kits).
Own lifecycle marketing, retargeting, and the marketing aspects of HubSpot, including audience segmentation, sequence building, new product announcements, and retargeting programs.
Manage the marketing side of HubSpot, including lifecycle stages, campaign tracking, and attribution from first visit to close, in collaboration with sales and web ops.
Manage event promotion, registration, partner co-promotion, follow-up sequences, and content extraction for webinars.
Oversee the end-to-end trade show process, including pre-show booking, booth and collateral management, and post-show follow-up.
Manage high-touch motions like customer dinners and executive touches for enterprise deals.
Manage the content marketer, setting editorial priorities against the messaging document, and elevating the blog and SEO function.
Test and implement paid acquisition on LinkedIn and search, website conversion optimization, review site presence, AI search optimization, and comparison pages.