Marketing Manager

First American Equipment Finance • Rochester, NY

46d • Hybrid

About The Position

First American is seeking a strategic and hands-on Marketing Manager to lead the development and execution of marketing initiatives for their designated sales division. This role is responsible for building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, training materials, and thought leadership. The ideal candidate will be a strategic thinker, skilled designer, and exceptional written and verbal communicator, capable of delivering high-impact campaigns that support division goals and strengthen relationships with primary audiences. This role carries a high degree of responsibility and authority, managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting.

Requirements

• Bachelor’s degree or equivalent combination of education, training, and experience
• At least 3 years of experience in marketing, communications, or a related field
• Strong attention to detail, time management, and organizational skills
• Demonstrated ability to independently set strategy and execute on ideas
• Skilled in managing multiple projects simultaneously without compromising quality
• Ability to independently prioritize and reprioritize tasks based on changing needs
• Commitment to professional development and continuous learning
• Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams
• Experience with InDesign and PowerPoint

Nice To Haves

• Experience with Illustrator
• Experience with project management
• Experience with event management
• Experience with B2B marketing

Responsibilities

• Leading push communication strategies
• Developing account-based and division-wide marketing initiatives
• Producing and maintaining a wide range of marketing assets— from technical brochures and case studies to social media content and presentations
• Collaborating closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results
• Managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting

Benefits

• Outstanding compensation & benefits
• 401(k) match
• Free on-site gym
• Paid parental leave
• Subsidized childcare
• Flexible hybrid schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level