Marketing Manager
About The Position
The Marketing Manager leads strategic business development pursuits across Cushman & Wakefield’s Americas platform, partnering with fee earners, market leaders, service line partners, research, design, and marketing leadership to develop compelling, client-centric proposals and presentations. This role is responsible for managing pursuit strategy, content development, deliverable quality, team workload, and stakeholder alignment from kickoff through final delivery. The Marketing Manager also leads and develops a team of Marketing Professionals, ensuring consistent execution, elevated storytelling, strong brand alignment, and continuous improvement across the team.
Requirements
- Bachelor’s Degree or equivalent experience required (preferably in journalism or marketing)
- 5+ years of experience in marketing, B2B proposal writing and/or business development marketing
- Commercial real estate or professional services experience preferred
- Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
- Experience serving as primary marketing leader overseeing a team of marketing professionals
- Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously.
- Self-motivated approach with the ability to take initiative but works well in a group environment
- Proficiency in Microsoft suite (including PowerPoint) and preferably Adobe Suite - InDesign
- Ability to interface with and communicate with clients
Responsibilities
- Lead pursuit strategy sessions
- Develop win themes, messaging, and client-centric narratives
- Guide content strategy for proposals, RFPs, RFQs, presentations, and pitch materials
- Manage and coach Marketing Professionals
- Assign work, manage deadlines, and ensure quality control
- Support development of team members through feedback, mentoring, and exposure to complex pursuits
- Partner with brokers, fee earners, local marketing, research, operations, service line leaders, design, and executive leadership
- Facilitate alignment across pursuit teams and ensure deliverables reflect business objectives
- Navigate competing priorities and stakeholder feedback to align teams around a unified pursuit strategy and client story
- Ensure deliverables follow C&W brand standards and best practices
- Improve proposal/presentation content, process consistency, and tool adoption
- Share best practices across ABD and related marketing teams
- Track pursuit activity, trends, key wins, workload, and outcomes
- Provide leadership with insights that inform staffing, service delivery, and business development strategy
- Lead and support targeted trainings for marketing teams, brokers, and business stakeholders focused on business development best practices and pursuit excellence.
- Partner on special projects, playbooks, process improvements, and strategic initiatives that enhance team effectiveness and drive continuous improvement.
- Promote knowledge sharing, best-practice adoption, and the use of emerging technologies to strengthen business development capabilities across the organization.
Benefits
- health, vision, and dental insurance
- flexible spending accounts
- health savings accounts
- retirement savings plans
- life, and disability insurance programs
- paid and unpaid time away from work
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
