Marketing Manager

PPG EVENT MANAGEMENT LLC

6d•$55,000 - $80,000•Remote

About The Position

Pro-Play Games and PPG Event Management are looking for a Marketing Manager who can bring strategy, consistency, creativity, and execution to our growing gaming and events brands. This isn't a role where you'll create a marketing plan and hand it off to someone else. We're looking for someone who can build the strategy and execute it. You'll manage everything from social media and content calendars to event campaigns, creative direction, analytics, email marketing, paid-media recommendations, and broadcast/streaming initiatives for events across the country. If you love gaming, live events, content, communities, and the challenge of turning a lot of moving pieces into one organized marketing strategy, this may be the role for you. Events are a major part of what we do. You'll work closely with our Events Project Managers to develop and execute marketing strategies for tournaments, conventions, activations, and other gaming events. You'll also help oversee broadcast and streaming operations for applicable events, including coordination of schedules, content, production needs, promotion, and onsite execution. Regular travel to events is required. We're not looking for marketing activity simply for the sake of being active. We want measurable improvement in: Event registrations Social engagement Campaign performance Content consistency Marketing planning Audience growth Brand visibility Creative execution Within your first 90 days, we expect you to establish a clear marketing strategy, create consistent marketing schedules, improve visibility into upcoming campaigns and events, and demonstrate strong follow-through from planning through execution.

Requirements

Professional marketing experience with demonstrated campaign ownership
Strong social media and content-marketing experience
Strong writing and communication skills
Experience managing campaigns from planning through reporting
Strong organizational and project-management skills
Experience with analytics and marketing-performance reporting
Experience directing or coordinating creative work
Ability to independently manage multiple priorities
Ability to travel for events
Ability to work occasional evenings and weekends when event schedules require it
Equivalent professional experience is required for candidates without a degree

Nice To Haves

Experience in trading card games
Experience in tabletop gaming
Experience with collectibles
Experience in esports
Experience with gaming conventions
Experience with live events
Experience in event marketing
Experience with livestreaming or broadcast production
Gaming-industry experience
Understanding how gaming communities communicate, engage, and build loyalty

Responsibilities

Building and managing the marketing strategy for both Pro-Play Games and PPG Event Management
Overall marketing strategy and planning
Social media strategy and management
Content calendars
Content creation and copywriting
Campaign development and execution
Event marketing
Event-registration campaigns
Email and digital marketing
Website and landing-page marketing support
Paid-media recommendations
Analytics and reporting
Community engagement
Product and game launches
Creative direction
Graphic designer oversight
Photography/video coordination
Broadcast and livestream planning
Event-related marketing initiatives supporting PPG partners and clients
Plan, organize, write, create, coordinate, publish, analyze, follow up, and ensure campaigns get across the finish line
Develop and execute marketing strategies for tournaments, conventions, activations, and other gaming events
Oversee broadcast and streaming operations for applicable events, including coordination of schedules, content, production needs, promotion, and onsite execution