Marketing Manager (Global Brand Commercialization)

The Aldo Group Inc / Le Groupe Aldo Inc.•Montreal, QC

About The Position

The ALDO Group, a company specializing in stylish and accessible footwear, handbags, and accessories for over 50 years, operates more than 1,500 stores in over 100 countries under the ALDO and Call It Spring brands. They are also a core footwear partner for Sperry in North America and a wholesale licensed partner for brands like ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. With head offices in Montreal and international offices in Europe and Asia, the ALDO Group offers meaningful recognition, flexible work options, on-site perks, and generous discounts. The Marketing Manager will report to the Marketing Director and will be crucial in driving the go-to-market (GTM) planning and marketing strategy for ALDO’s key franchise partners. This role involves managing projects according to the GTM schedule, conducting market research, coordinating with external agencies, and collaborating with internal teams, franchise, and wholesale partners to boost the brand and achieve global and regional objectives. The ideal candidate is organized, results-oriented, analytical, diplomatic, action-driven, skilled in building cross-functional relationships, and possesses marketing experience from either a brand or agency background. Strong business acumen, digital knowledge, and exceptional communication skills are also required.

Requirements

Bachelor’s degree in business / marketing
Excellent written & verbal French and English skills considering constant communications with our international clients. Speaking other languages will also be considered a plus.
+5 years of professional experience in Marketing with an international brand or retailer
Good knowledge in media planning, negotiation, execution and optimization of all marketing channels
Experience in digital / e-commerce (retail experience an asset, digital native is a must)
Knowledge in Google Analytics and Facebook business manager
Great understanding of key factors that impact brand awareness, traffic and conversion
Sharp analytical and problem-solving skills, strong knowledge of Excel and PowerPoint
Strong work ethic, autonomous, flexible and creative, able to adapt to evolving business needs
Strong organizational skills and time management.
Motivated self-starter, able to perform under tight deadlines with excellent attention to detail
Externally focused, people person, service leadership obsessed, able to manage multiple accounts / partners.

Nice To Haves

Speaking other languages will also be considered a plus.
retail experience an asset

Responsibilities

Collaborate with coordinators, Account Managers, S&Ops and Brand teams to develop the critical path for seasonal campaigns and regional activations, and ensure that projects are executed in a timely fashion
Perform research to gather market insights and share competitive analysis with the team monthly
Synergize with the commercial leads to developing clear briefs for strategy, creative and production teams in line with our objectives
Build post-mortems from regional activations to gather insights and feed future briefs
Lead regional productions with external agencies to ensure smooth rollout of local campaigns with a 360 approach, taking into consideration cultural nuances
Develop brief to deliver marketing assets to our partners on time
Create marketing execution guides and commercialization strategy presentations to ensure execution excellence and enable our partners to brief their media agencies and distribute their budgets in line with our objectives
Participate in the production of our seasonal market week events by working with operations and brand to create impactful presentations to our franchise and wholesale partners for our selling of the new collection
Work closely with franchise and wholesale partners as well as AGI Executive team on special projects
Collaborate across AGI and with Brand teams to improve processes related to brand and marketing
Support analysis of special projects, process improvements and cross functional projects
Work on upskilling, training and knowledge transfer to partner network