Associate Manager, Global Brand Marketing (Collaborations)

Reebok International, Ltd•Boston, MA

About The Position

The Associate Manager, Global Brand Marketing supports the Manager in developing marketing strategies, activation plans, and creative content for collaboration product launches between Reebok and external brand partners. This role will have the opportunity to own select programs within the collaboration team, driving execution from concept through launch. Working cross-functionally with internal stakeholders and external partners, the Associate Manager plays a key role in delivering integrated campaigns that support Reebok’s broader business objectives and drive shared success.

Requirements

Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale
Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors
Creative thinker; always on the lookout for the next opportunity
Strong understanding of youth culture, fashion/footwear, and the collaboration landscape.
Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
Outstanding organizational skills; the ability to prioritize, multi-task and manage time
Excellent communications skills – both verbal and written – with a passion for storytelling
Ability to deliver effective presentations and influence within a highly matrixed organization
Proven analytical and problem-solving skills
Bachelor’s degree required
2-4 Years experience in Brand Marketing
Proficient in all Microsoft Office applications
Must be willing to travel (domestic and international) 20%

Responsibilities

Collaborate with brand partners and creative agencies to drive creative development from conceptual development, through production and local activation (with guidance from Manager)
Manage and oversee content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR
Manage marketing project timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full
Facilitate key meetings for marketing review (internal creative review, legal, partner reviews, etc)
Create and maintain project status documents
Lead sample and promo product ordering process
Lead Purchase Order and Invoicing processes
Work with Product Marketing and Concept to Consumer team (CTC) to truly understand the product’s positioning, distribution and consumer, ultimately helping ensure effective marketing positioning
Lead Marketing Pitches for potential partners alongside product counterparts
Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets
Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend
Champion a “digital first” mindset by collaborating with internal Digital Brand Commerce team to ensure seamless digital storytelling that’s optimized for conversion
Track and report on campaign performance (sell through, engagement, traffic, etc.)
Lead the activation of collaborations in the US market via influencer seeding, event activations, etc.