Intern - Gap Brand – Marketing / Collaborations & Partnerships

Gap Inc.

About The Position

At Gap Inc., the 10-week Summer Internship Program is designed to be fast-moving, customer-focused, and grounded in bringing the brands to life. Interns are integrated into a team from day one, contributing to initiatives that influence product, customer experience, and brand presence. The program aims to enhance interns' approach to work, including data-driven decision-making, problem-solving, and clear communication. As the summer progresses, interns are expected to move beyond execution, identifying a significant opportunity or challenge within their team, developing their own perspective, and presenting a well-supported recommendation at the program's conclusion. This experience is intended to provide a deeper understanding of business operations, stronger judgment, and a foundational experience for career growth. Specifically, as a Brand Marketing / Collaborations & Partnerships Intern, the role involves gaining hands-on experience in supporting Gap brand collaborations and partnerships. The intern will work closely with internal Brand Marketing, Creative, and cross-channel teams, as well as external brand partners, to execute collaborations from initial concept to final delivery. Key contributions will include building customer-first marketing briefs, developing creative ideas, and supporting content that aligns with the brand voice and vision of both Gap and its collaborating partners. The intern will also collaborate with various cross-functional partners such as Merchandising, Online Experience, Visual/Retail, Editorial, PR, Social, and Creative teams to ensure cohesive and impactful brand experiences. Throughout the internship, the intern will learn how strategic planning and creative execution combine to shape brand and product storytelling, drive customer engagement, and support overall business priorities.

Requirements

Bachelor’s degree in progress
Must be in your Junior academic year graduating in December 2026 or Spring 2027
Ability to work Monday – Friday from mid-June to mid-August
Experience in graphic design or content creation
Team player with excellent interpersonal skills; works well cross-functionally with strong collaboration abilities
Outstanding organization and communication (verbal/presentation/written) skills with high attention to detail
Ability to adapt quickly to support the pace and needs of the business and work in a constantly evolving environment
Gracefully juggles multiple, competing, high-priority projects and brings a positive, can-do attitude
Self-starter with an innate sense of curiosity and eagerness to test and learn

Nice To Haves

Figma experience is a plus

Responsibilities

Assist the team with creative research (inspiration and competitive)
Participate in branding and marketing briefing, development, and integration across all customer touchpoints (packaging, in-store marketing, PR, online, and social media)
Explore innovative ways to reach customers through engaging stories and content.
Support development of marketing briefs by incorporating customer insights, product priorities, and cross-functional inputs
Partner with cross-functional teams (Analytics, Merchandising, Editorial, etc.) to support campaign execution
Lead communications with collaboration partners on case-by-case basis
Lead agendas, recapping, and information sharing of key collaboration and partnership meetings and milestones internally and externally.
Lead in the creating, updating, and maintaining of marketing briefs, concepts, go-to-market plans, partner decks, event briefs/plans, and marketing readiness decks.
Brief x-functional plans in Gap systems that will come to life x-channel
Update the x-functional marketing calendar to ensure XF team is clear on the collaborations workstream.
Own a marketing weekly task-force to bring XF partners up to speed on plans and help advise them on collaboration needs.