Marketing Manager

OpenNetworks • Charlotte, NC

1d • Onsite

About The Position

This is our first full-time marketing hire and a foundational build role. You will not inherit a working marketing machine. You will create one. You will own brand, content, demand generation, and events across two distinct audiences from a near-zero starting point, with real autonomy and direct access to leadership. If you are energized by building from scratch and want your fingerprints on every part of how a company shows up in market, read on. If you prefer to manage agencies and brief creative teams rather than do the work yourself, this is not the right fit.

Requirements

• 3+ years of B2B marketing experience, ideally as the primary or sole marketer building programs from scratch.
• Solo video production capability: you script, film, and edit your own content. We have no videographer on staff.
• Hands-on visual design skills in Canva and/or Adobe.
• Paid social experience across Meta and LinkedIn.
• HubSpot experience building campaigns, workflows, and performance tracking.
• Strong written communication.
• A self-directed working style. You move fast with low oversight and know when to check in.
• A real portfolio: videos you shot and edited, campaigns you ran, and follower or pipeline numbers you personally drove.

Nice To Haves

• Fluency in the healthcare benefits ecosystem (self-funded employers, brokers, TPAs). Strong B2B candidates from adjacent verticals who can ramp quickly are encouraged to apply.
• Provider-side marketing experience.
• Conference and event marketing background.
• TikTok and YouTube content production.
• Experience using AI tools (Apollo, Claude, and similar) in a marketing workflow.

Responsibilities

• Build the OpenNetworks brand from the ground up: own our social presence (LinkedIn, Instagram, TikTok, Facebook, YouTube), content calendar, and visual identity.
• Script, film, and edit video content independently for two audiences: self-funded employer and broker buyers, and provider and network decision-makers.
• Design and run multi-channel campaigns in HubSpot for both segments, including email sequences, paid social, and conference follow-up cadences.
• Own conference and event strategy end to end, from event selection through post-event pipeline reporting, across benefits events (TABA, SIIA, BenefitsPRO) and provider events (HFMA, MGMA).
• Build and maintain a content asset library for both tracks: employer-facing collateral, provider education materials, pitch decks, and leave-behinds.
• Track performance across all channels (Google Analytics, Meta, TikTok, YouTube, LinkedIn, HubSpot) and deliver clear, actionable reporting to the GTM lead.
• Identify and pursue association relationships, speaking opportunities, sponsorships, and awards across both the benefits and provider verticals.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed