MARKETING MANAGER

BRODART CO•Williamsport, PA

1d•Onsite

About The Position

Brodart Co. is a long-standing leader in the library industry, dedicated to supplying premier shelf-ready books, automation solutions, and high-quality furniture to library networks. We pride ourselves on blending decades of trusted relationships with modern innovation to shape solutions our clients can rely on. We are seeking a proactive, strategic, and data-driven Marketing Manager to lead our marketing team and accelerate growth across our core books and furnishings divisions. In this role, you will direct omnichannel campaigns, oversee brand consistency, and lead our digital-first evolution by leveraging data analytics to track performance and scale our e-commerce and print strategy.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a highly related field.
Minimum of 5–7 years of progressive marketing leadership experience with a proven track record in revenue growth.
1–3 years of direct team management and supervisory experience.
Proficiency with e-commerce platforms, content management systems (CMS), CRM software, and web analytics tools (such as GA4).

Nice To Haves

Prior marketing experience within the B2B SaaS, publishing, or manufacturing sectors.

Responsibilities

Direct the implementation of comprehensive marketing plans to drive growth across print, web, and e-commerce channels.
Manage, mentor, and coach the day-to-day operations of internal marketing staff, including hiring and performance management.
Leverage modern marketing tools, CRMs, and web analytics to deliver, measure, and optimize campaign ROI and content architecture.
Analyze market research, competitor behavior, and consumer trends in the library sector to deliver actionable reporting.
Partner closely with sales teams to build high-stakes proposals/bids and coordinate with product management to oversee successful new product launches.