Marketing Manager

Carolina Theatre of Durham•Durham, NC

8d•Onsite

About The Position

The historic Carolina Theatre of Durham is seeking a Marketing Manager to join its marketing team. This role is crucial in supporting the evolution of the 100-year-old venue by building systems, processes, and team structures for high-performing marketing campaigns and achieving organizational sales goals. The Marketing Manager will serve as the operational leader of the marketing department, reporting to the Senior Director of Marketing. This position oversees marketing workflows, campaign execution, quality control, reporting systems, and day-to-day staff management, directly supervising the Digital Content Specialist and Marketing Associate. The Carolina Theatre of Durham is a 501(c)(3) nonprofit organization managing a complex that includes a 1,100-seat historic Fletcher Hall and two cinemas, presenting over 75 performances annually, providing educational programs for over 15,000 school children, and hosting various community events. The organization is committed to diversity, equity, and access for all.

Requirements

Bachelor's degree in Marketing, Communications, Arts Administration, or related field, or equivalent professional experience.
Minimum of 3-5 years of professional marketing experience.
Minimum of 1-2 years of supervisory, team leadership, or project management experience.
Experience managing multiple projects and deadlines simultaneously.
Strong organizational and workflow management skills.
Excellent written and verbal communication skills.
Experience using marketing platforms, project management systems, and reporting tools.
Exceptional attention to detail and commitment to quality control.
Strong leadership, coaching, and interpersonal skills.
Ability to manage competing priorities in a fast-paced environment.
Ability to think strategically while maintaining operational focus.
Strong analytical and problem-solving abilities.
Ability to work collaboratively across departments.

Nice To Haves

Experience working in nonprofit arts, entertainment, cultural, or event-based organizations.
Experience supervising creative and marketing staff.
Experience with email marketing platforms, CRM systems, website content management systems, and digital advertising platforms.
Experience developing reporting dashboards and operational processes.
Knowledge of performing arts, film, nonprofit fundraising, or live event marketing.
Familiarity with audience development and patron engagement strategies.

Responsibilities

Manage day-to-day operations of the Marketing Department.
Maintain and oversee departmental marketing calendars and production schedules.
Ensure campaign timelines, deadlines, and deliverables are met.
Coordinate project workflow across multiple programs and stakeholders.
Monitor departmental capacity and prioritize projects as needed.
Support the development and documentation of marketing procedures and best practices.
Serve as the first-level reviewer for marketing materials, including email campaigns, website updates, digital advertising assets, print collateral, and promotional content.
Maintain quality assurance procedures and approval processes.
Ensure brand consistency across all marketing channels.
Identify operational risks and implement solutions to improve accuracy and efficiency.
Assist in the execution of marketing campaigns when needed.
Provide direct day-to-day supervision of marketing staff.
Monitor workload distribution and project completion.
Coach staff on marketing standards, processes, and performance expectations.
Conduct regular check-ins and support professional development.
Foster a collaborative and accountable team culture.
Maintain marketing reporting systems and dashboards.
Coordinate the collection and organization of campaign performance data.
Prepare monthly and quarterly marketing reports.
Monitor key performance indicators across email marketing, digital advertising, website traffic, audience engagement, and campaign performance to support ticket sales, membership growth, fundraising, and other organizational goals.
Support data-driven decision making through reporting and analysis.
Work closely with programming, development, education, ticketing, operations, and executive leadership teams.
Coordinate marketing project requests and ensure organizational priorities are reflected in departmental planning.
Serve as a point of contact for internal stakeholders regarding project status and timelines.
Other duties as assigned.