Marketing Manager - Glenville, NY
About The Position
As the Manager of Marketing, you will be the visionary behind Trustco Bank’s market presence, shaping strategies that resonate with our core values and drive growth. You will spearhead innovative campaigns, coordinate impactful community initiatives, and ensure our brand remains at the forefront of the financial industry. This leadership role offers a unique opportunity to influence how Trustco Bank connects with its customers, communities, and stakeholders, reinforcing our position as a trusted financial partner. If you are a strategic thinker with a passion for community-centered marketing and a desire to elevate a trusted brand, Trustco Bank invites you to apply. Be part of a team that values your expertise and commitment to building lasting relationships.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field; equivalent experience accepted.
- Proven supervisory and leadership experience.
- Excellent verbal and written communication skills.
- Strong organizational skills with the ability to manage multiple projects under tight deadlines.
- Proficiency in Microsoft Office Suite, especially Excel and Word.
- Ability to work independently and collaboratively within a team.
- Access to reliable transportation
Nice To Haves
- Master’s degree in Marketing or a related discipline.
- Previous experience in financial services or community banking marketing.
Responsibilities
- Develop and execute a comprehensive annual marketing plan that aligns with Trustco Bank’s strategic goals and brand identity.
- Lead the creation and implementation of marketing campaigns, ensuring consistency with our brand standards and commitment to excellence.
- Oversee advertising, promotions, and communication efforts—always maintaining compliance with regulatory standards and reinforcing Trustco’s trusted reputation.
- Manage community engagement initiatives, including branch events, sponsorships, and donation requests, fostering strong local relationships.
- Design compelling advertising materials that reflect Trustco Bank’s branding elements, such as our signature logo, color palette, and messaging tone of trust and stability.
- Collaborate across departments to coordinate marketing activities that support product launches and market expansion.
- Monitor market trends and conduct research to identify opportunities for growth, innovation, and community impact.
Benefits
- medical, dental and vision insurance
- a health savings account with an annual employer contribution
- a 401(k)-retirement plan with generous employer match
- paid time off
- 11 paid federal holidays
- training and professional development programs
- tuition reimbursement
- reduced fees and rates on certain loan products
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What This Job Offers
Job Type
Full-time
Career Level
Manager
