Marketing Manager

Unibail-Rodamco-Westfield•Roseville, CA

1d•Onsite

About The Position

The Marketing Manager is a hands-on, marketing role responsible for driving operational success and asset value within a shopping center environment. This role supports the execution of onsite traditional and digital marketing initiatives that increase traffic, sales, and customer engagement. Working closely with the Center General Manager (GM), The Regional Marketing Director, and cross-functional partners, the Marketing Manager plays a key role in positioning the Center as a vibrant, customer-centric destination.

Requirements

Minimum 3 years of experience in shopping center, retail, real estate, property management, hospitality, or related marketing roles.
Demonstrated interest or knowledge in real estate, retail development, leasing, or property operations.
Bachelor’s degree (B.A. or B.S.) or equivalent experience.

Responsibilities

Support and execute day-to-day marketing and operational objectives aligned with established KPIs, brand standards, and business goals.
Lead hands-on execution of integrated marketing initiatives across digital, social, media, and on-site channels.
Support the development and implementation the Center’s annual Customer & Content Strategy (CCS), including local activation of national campaigns, Center positioning, and localized storytelling.
Plan, execute, and optimize digital marketing campaigns, including social media, paid media, email marketing, website content, and SEO/SEM initiatives.
Support media planning and buying (digital, social, out-of-home, and local media), ensuring efficient spend, performance tracking, and ROI optimization.
Create, manage, and track the Center’s annual marketing budget, ensuring adherence to CAM and marketing expense guidelines in partnership with the GM.
Analyze campaign performance, traffic, sales, and engagement data to inform optimization and future planning.
Prepare presentations, recaps, and reporting with a clear business and marketing performance focus.
Build strong retailer relationships through regular in-person engagement and a deep understanding of retailer business objectives.
Proactively solicit retailer participation in marketing programs, digital campaigns, promotions, and events to drive mutual value.
Partner with Leasing, Facilities, Security, and Risk Management teams to support Center initiatives and operational excellence.
Champion the customer journey, serving as the voice of the customer by translating insights into actionable marketing programs.
Support initiatives designed to increase traffic and sales, with emphasis on new store openings, retailer promotions, experiential events, and digital engagement.
Serve as an ambassador for the Center, supporting local community partnerships, non-profit outreach, influencers, and service providers.
Support the Shopping Center Management team with operational responsibilities, including Manager-on-Duty coverage as needed.
Ensure compliance with health, safety, labor, and environmental regulations.
Uphold corporate shopping center policies and procedures for both front- and back-of-house operations.