Marketing Manager

Center for Employment Opportunities•Los Angeles, CA

11d•$73,000 - $92,000•Hybrid

About The Position

In collaboration with the Vice President of Communications, the Manager of Marketing is responsible for supporting the development of, managing, and executing CEO’s organization-wide marketing strategy across email, social media, paid advertising, search, and other digital channels. This role grows CEO’s audiences, increases awareness of its programs, initiatives, and products, and develops targeted marketing campaigns that advance CEO’s programmatic, fundraising, advocacy, and organizational goals. This role oversees campaign planning and execution, audience segmentation, email marketing, social media, digital advertising, content distribution, and performance measurement. This role works closely with internal teams to translate organizational priorities into integrated campaigns that reach the right audiences with compelling messages and clear calls to action. As part of our mission, we strongly encourage individuals who have lived experience of incarceration or involvement in the justice system to apply for this role.

Requirements

3+ years of experience in marketing, digital marketing, audience engagement, or related field
Proven track record planning and executing integrated, multi-channel digital campaigns (email, paid/organic social media, search, display)
Experience managing organic and paid social media campaigns
Experience building strategies for audience acquisition, engagement, conversion, and retention strategies
Experience managing search marketing, search engine optimization, landing pages, and digital campaign optimization
Experience managing marketing budgets, vendors, and contracts
Strong project management skills and experience with project management platforms

Nice To Haves

People management experience
Experience in nonprofit, workforce-development, economic-mobility, or criminal-justice experience or experience marketing nonprofit programs, social-impact initiatives, direct services, or technology products
Experience with Salesforce, marketing automation, or fundraising platforms
Experience with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar platforms

Responsibilities

Manage the development and execution of CEO’s organization-wide marketing strategy across email, social media, paid advertising, search, and other digital channels
Lead marketing efforts and integrated campaigns that increase awareness and support for CEO’s programmatic, fundraising, advocacy, and organizational goals
Partner with internal teams to establish campaign objectives, audiences, messages, timelines, budgets, and measures of success
Manage marketing-related budgets, vendors, consultants, contracts, and scopes of work using internal project management tools such as Monday.com
Prepare campaign briefs, proposals, presentations, and marketing performance reports for executive leadership, funders, and other key stakeholders.
Lead CEO’s email marketing strategies, including audience growth, segmentation, campaign development, automation, testing, and performance analysis
Manage the strategy and production of email communications, including newsletters, fundraising appeals, advocacy campaigns, program promotions, and targeted constituent journeys
Identify and segment priority audiences, including program participants, employers, donors, policymakers, partner organizations, and the general public
Develop targeted email journeys that engage different audiences and encourage action
Grow email lists and improve subscriber acquisition, engagement, retention, and conversion
Establish standards and best practices for email frequency, design, content, accessibility, and CRM/platform integrations, using testing and performance data to improve messaging, targeting, calls to action, and campaign results
Implement paid advertising and SEM strategies across search, social, display, and digital channels, optimizing budgets and targeting to drive recruitment, fundraising, and awareness
Oversee CEO’s social media presence, including LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms, directing platform-specific growth strategies, content calendars, publishing, and audience engagement
Monitor advertising and social media performance and use insights to strengthen targeting, content, cadence, and spending
Manage campaign budgets, targeting, content development, placement, testing, optimization, and reporting
Lead CEO’s search engine marketing and search engine optimization strategies
Manage CEO’s social media calendar and coordinate content with broader communications and marketing campaigns
Coordinate marketing activity across CEO’s website, email, social media, paid media, and partner channels to ensure brand consistency and accessibility
Partner with communications staff and creative vendors to produce high-impact content, advertisements, and landing pages needed for effective campaigns
Develop distribution strategies that maximize the reach and impact of CEO’s stories, reports, videos, events, and campaign materials
Ensure that marketing content is accessible, accurate, audience-centered, and consistent with CEO’s messaging and brand standards
Establish key performance indicators and analyze email, social media, advertising, search, website, and conversion data, communicating performance and translating data into actionable recommendations
Advise and train CEO staff and local site teams on marketing and social media best practices
Manage and coach a small team, establishing clear priorities, workflows, performance expectations, and accountability
Provide opportunities for team to strengthen their marketing, analytics, content-development, and project-management skills
Manage Emerging Leaders Program members assigned to the marketing track and/or fellows/interns, providing structured, on-the-job training
Foster a collaborative, creative, inclusive, and results-oriented team culture
Maintain CEO’s marketing calendar and project management tools
Coordinate campaign intake, prioritization, production, review, approval, and distribution