Marketing Manager

CAI World-Wide•Salt Lake, UT

11d•Remote

About The Position

CAI Software is seeking a strategic and results-driven Marketing Manager to drive awareness, adoption, and revenue growth for our industry-leading Graphic Communications Suites and workflow automation solutions. This role is critical in ensuring that our leading Print productivity and management software solutions, are effectively positioned in the market. As part of the Marketing team, you will develop compelling product messaging, execute go-to-market strategies, and support sales enablement efforts to ensure our solutions help customers automate workflows, reduce waste, and improve profitability in the print industry. You will collaborate closely with product management, sales, and customer success to translate technical capabilities into clear, value-driven marketing initiatives. Your expertise will help differentiate CAI Software’s Graphic Communications modular and scalable solutions from competitors and drive demand among commercial, packaging, and specialty print businesses.

Requirements

4+ years of experience in B2B SaaS product marketing or print industry technology
Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience
Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools a bonus
Strong storytelling skills with the ability to translate complex solutions into customer benefits
Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
Excellent written and verbal communication skills
Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
Remote role with minimal travel as required

Responsibilities

Develop and execute product positioning, messaging, and launch strategies for Graphic Communication’s Print Productivity Suites and integrated workflow solutions.
Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions’ benefits.
Analyze customer needs, competitive trends, and industry insights to refine marketing strategies.
Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communication’s solutions optimize print operations.
Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions.
Align marketing efforts with the print buyer's journey, ensuring Graphic Communications’ messaging is effective from awareness to conversion.
Work closely with product management, sales, and the channel team to align marketing initiatives with business goals.
Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell CAI Software’s Graphic Communications solutions.
Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement.