Marketing Manager

Upland Software•,

32d•Remote

About The Position

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you? Upland Software builds cloud-based solutions that help organizations operate more efficiently and make better decisions. We are looking for a hands-on Marketing Manager to help build and scale vertical marketing programs that drive pipeline, improve sales relevance, and strengthen Upland’s position in priority industries. This role is ideal for a marketer with 5+ years of B2B SaaS experience who can translate product capabilities into industry specific messaging, campaigns, content, and sales enablement that resonate with defined buyer audiences. You’ll succeed in this role if you’re comfortable working with autonomy, adapting to shifting priorities, and owning your work from start to finish.

Requirements

5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS
Strong writing skills with the ability to simplify complex concepts
Experience executing campaigns with tightly managed budgets
Comfortable owning multiple initiatives simultaneously
Strong organizational and project management skills
Experience collaborating closely with sales and product teams
Experience building or supporting vertical, industry, segment, or account-based marketing programs
Ability to adapt quickly to feedback and shifting priorities

Nice To Haves

Experience running integrated campaigns and outbound programs that deliver results
Familiar with Salesforce, 6sense, Wrike, and MAPs (e.g., Marketo)
Strong writer who can simplify complex concepts
Experience optimizing landing pages and paid ad performance
Proficient with marketing and web analytics tools (Google Analytics, Power BI, etc.)
Hands-on experience designing assets in Canva
Detail oriented with strong follow-through
Comfortable working with product managers and sales to bring new features to market
Please include a landing page or email you created that helped explain a complex product or concept

Responsibilities

Outline and execute go-to-market and demand generation initiatives aligned to defined audiences and sales priorities
Develop vertical-specific marketing plans for priority industries, including target accounts, buyer personas, market trends, key pain points, value propositions, and campaign themes
Partner with Sales, and Product Management to translate industry needs into clear vertical messaging, positioning, proof points, and sales plays
Create industry-specific content and enablement assets, such as vertical landing pages, email sequences, one-pagers, talk tracks, pitch slides, webinar themes, and customer stories
Use customer insights, win/loss feedback, competitive research, and campaign performance data to refine vertical programs and improve relevance with target buyers
Translate product capabilities into clear, value-driven messaging that supports buyer education and sales conversations
Create high-quality content across core channels, including: Website and landing pages, Email and nurture campaigns, One-pagers, presentations, and sales enablement assets, Social and paid campaign copy
Design lightweight assets independently using Canva or similar tools
Own marketing deliverables end-to-end, from brief to launch, ensuring timely execution and stakeholder alignment
Partner closely with sales and product teams to align priorities, validate messaging, and support active opportunities
Use AI powered tools to increase efficiency across content creation, campaign execution, and performance analysis, while applying strong judgment and brand standards
Track campaign performance and apply learnings to improve future execution
Support webinars, virtual events, and outbound campaigns as needed
Communicate progress, risks, and next steps proactively in a remote, cross functional environment