Marketing Manager

Sage Hospitality•Denver, CO

17d•Onsite

About The Position

The Marketing Manager assists with the development, implementation and management of online marketing programs and related events including but not limited to; website curation, social media presence, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing and PR events. Works with hotel and contracted vendors to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel’s identity.

Requirements

A four year college degree or equivalent education/experience.
A minimum of 2-4 years of experience in a marketing position.
Hospitality experience preferred.
Graphic Design Experience required (Canva, Adobe etc…)
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Self starting and accountability
Ability to communicate expectations, results, goals, and needs both to employees and to superiors.

Nice To Haves

Hospitality experience preferred.

Responsibilities

Work with hotel to create forward-looking identity statements that will be utilized to drive messaging through internal events, online, social media, PR, and collateral
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Develop and assist hotel with communication (flyers, signs, eblasts, etc.) – work with property staff on design and creation of new materials, internal/external messaging and sales promotions
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
Conduct and track on-going email marketing campaigns for a variety of hotel business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Oversee social media strategy on channels including Facebook, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement Public Relations initiatives and programs. Work directly with PR agency to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook and Instagram
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Develop and distribute creative briefs for internal events, influencer stays and media related opportunities for hotel to maximize opportunities.
Support planning and execution of our internal events and assist in streamlined presence for all offsite tradeshows/events.
Ensure all internal/external events are aligned with department objectives and assess whether these were met post event.
Work with the PR and Marketing/Brand team to ensure we maximize all opportunities driven by the events.
Where necessary co-ordinate pitch processes in order to bring in new initiatives to make our events stand out and blow the doors off sensible.
Manage all internal events in full and remain the key contact for all activities.
Manage the budget provided for all internal/external events and set up a process to clearly log and forecast spend
Put in place an action and reference document for future events including all key learnings and ROI
Develop, write, format and edit various marketing and communications materials
Curate and develop relationships with vendors that support the brand for partnership
Strength building and executing marketing plans, including allocation of and commitment to budgets, orchestration of creative teams toward common goals, and measurement and tracking to clearly communicate results.
Collaborate with the sales team, executive team, clients and partners on asset creation, organization, management and strategy execution
Triage, prioritize and execute print and online marketing projects
Manage campaign data gathering, analysis and reporting, as needed
All other duties as assigned, requested or deemed necessary by management.