Marketing Manager

HomeState•Los Angeles, CA

53d•$80,000 - $90,000•Hybrid

About The Position

HomeState is a Tex Mex Kitchen in Southern California. We serve tacos, queso, brisket, and margaritas, but more than that, we serve people. We treat everyone with warm hospitality that makes them feel at home. No matter where you’re from. Everything we do – from how we greet each other to how we show up in our communities – is rooted in that belief. Hospitality comes first. Tacos come second. The Marketing Manager plays a critical role in making sure HomeState shows up as one consistent voice, everywhere. Reporting to the Director of Marketing, this role owns the execution of marketing campaigns, guest communication, and creative expression across channels. You’ll help translate HomeState’s voice and point of view into work that feels human, warm, and unmistakably us. This is a hands-on role for someone who loves both doing the work and building the system – executing today’s campaigns while helping set the foundation for how marketing scales tomorrow.

Requirements

5-7 years of experience in marketing or communications, ideally with a consumer-facing or hospitality brand.
Strong writing and storytelling skills, with an ability to maintain a consistent brand voice
Experience managing email marketing, social media platforms, and basic performance analytics
Demonstrated experience as a social media content creator and manager, with a portfolio of platform-native content across Instagram, TikTok, or similar channels
Graphic design skills, with basic proficiency in tools such as Adobe Creative Suite, Canva, or similar platforms to produce on-brand visual assets
Savvy with marketing tech stacks, including familiarity with tools such as email platforms, scheduling tools, analytics dashboards, and project management software
Strong organizational and project management skills
Comfortable working in a small, fast-moving team where priorities can shift
Willingness to occasionally support evening or weekend events tied to campaigns or community moments.
Ability to remain in a stationary position for long periods of time (6 or more hours per shift, excluding break times).
Ability to lift, push, pull, or carry up to 40 pounds (examples include boxes of printed materials and taking out the trash).
Ability to frequently bend and reach overhead (examples include stocking office supplies).
Ability to regularly move around the restaurant from guests areas to kitchen areas while carrying items (such as trays of food during photo shoots or special events).
Must be able to work in a constant state of alertness and safe manner.
Occasional travel to restaurant locations for shoots, campaign execution, or meetings.
Ability to stay organized, focused, and professional while managing multiple priorities.
May be required to occasionally work in outdoor weather conditions or fluctuating temperatures (such as in the patio dining areas).

Responsibilities

Partner with the Director of Marketing on campaign strategy, creative development, and photography direction
Ideate, plan, execute, and manage marketing campaigns across email, social, digital and in-store channels.
Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling and engagement.
Write and edit guest-facing communications in HomeState’s voice.
Support creation and editing of collateral and digital assets including images and graphics.
Track and report marketing KPIs, campaign performance and guest engagement metrics
Document workflows, processes, and brand standards
Support marketing needs tied to community events, partnerships, and restaurant openings
Take on additional marketing projects as assigned.
Manage and continually optimize HomeState’s Google Business Profile to drive visibility in “near me” searches. Keep hours, address data, and photography fresh and accurate across all locations.
Identify and cultivate relationships with local food creators, bloggers, and press outlets. Coordinate partnerships that generate authentic buzz – especially around new openings, limited-time offerings, and seasonal moments.
Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.
Design strategic offers, limited-time events, and first-visit incentives (e.g., happy hour promotions, seasonal specials) that lower the barrier for new guests and drive trial.
Support restaurant leaders in their Local Restaurant Marketing efforts by ensuring their toolkits are actively updated and refined