Marketing Manager

Blue Heron Companies•Las Vegas, NV

24d

About The Position

The Marketing Manager exists to operationalize Blue Heron’s marketing strategy through disciplined planning, high-quality execution, and cross-functional coordination that advances the company’s brand, communities, and customer experience. This role translates strategic marketing direction into actionable marketing plans, ensures initiatives move efficiently from concept through execution, and drives accountability across campaigns, events, and client-facing touchpoints. The Marketing Manager serves as the connective layer between strategy, creative execution, project management, sales, and field operations, ensuring marketing initiatives are delivered on time, on brand, and aligned with business objectives. The role also exists to elevate the consistency and sophistication of Blue Heron’s client engagement efforts by leading exceptional events, maintaining high brand standards, and strengthening operational rigor within the marketing department.

Requirements

Strong experience developing and executing integrated marketing plans across multiple channels and initiatives.
Demonstrated success producing high-quality events from concept through execution.
Understanding of marketing operations, campaign coordination, and workflow management within structured creative environments.
Ability to manage multiple concurrent priorities while maintaining organization, detail accuracy, and execution discipline.
Familiarity with CRM systems, marketing automation platforms, and project management tools.
Financial awareness related to event budgets and marketing spend management.
Ability to align marketing execution with broader business objectives, brand positioning, and sales priorities.
Strong understanding of how marketing integrates with design, construction, operations, and customer experience functions.
Systems-oriented thinker capable of improving workflows, communication processes, and execution consistency.
Ability to balance strategic intent with operational realities and resource constraints.
Strong interpersonal communication skills with the ability to coordinate effectively across leadership, creative, sales, and operational teams.
Clear, organized communicator capable of driving accountability and maintaining alignment across complex initiatives.
Experience leading and developing team members through coaching, feedback, and performance management.
Ability to remain composed, solutions-oriented, and decisive under pressure.
Highly organized, proactive, and accountable.
Detail-oriented with a strong commitment to excellence and follow-through.
Professional, collaborative, and emotionally mature.
Calm under pressure and adaptable in fast-moving environments.
Demonstrates ownership, initiative, and a high standard of personal accountability.
Passion for architecture, luxury residential environments, design, and elevated customer experiences.
Operate with ownership and accountability for outcomes.
Lead with professionalism, responsiveness, and follow-through.
Uphold elevated standards in every client-facing and internal interaction.
Foster collaboration while respecting organizational roles, expertise, and process structure.
Approach challenges proactively with a solutions-oriented mindset.
Continuously improve systems, workflows, and execution quality.
Protect and elevate the Blue Heron brand through disciplined attention to detail and customer experience.
Contribute positively to a culture of high performance, trust, and operational excellence.

Responsibilities

Partner with the Marketing leadership to refine and execute integrated marketing strategies across communities, campaigns, product launches, and client engagement initiatives.
Translate strategic direction into actionable marketing plans with clear deliverables, sequencing, ownership, and measurable outcomes.
Maintain visibility into the strategic marketing calendar to ensure alignment across launches, events, campaigns, and organizational priorities.
Monitor marketing and event spend, identify budget variances, and support resource allocation decisions that maximize ROI.
Support ongoing process refinement to improve marketing planning, intake, execution workflows, and departmental scalability.
Own end-to-end execution of marketing initiatives from kickoff through completion, ensuring delivery against timelines, objectives, and quality standards.
Ensure project briefs, campaign requirements, and deliverables are clearly defined and submitted in a timely manner to support efficient creative production and traffic management.
Coordinate closely with the Project Manager on prioritization, scheduling impacts, and execution dependencies while respecting operational role boundaries.
Drive accountability across direct reports and cross-functional contributors to ensure work progresses efficiently and professionally.
Identify execution risks early and proactively resolve obstacles that may impact delivery timelines, brand standards, or stakeholder expectations.
Uphold and protect the Blue Heron brand across all campaigns, events, collateral, digital channels, and client-facing experiences.
Partner with the creative team to ensure consistent application of brand standards, visual identity, voice, and quality expectations.
Review deliverables for strategic alignment, accuracy, and brand integrity prior to launch or public release.
Identify inconsistencies in field execution, signage, partner-produced materials, and customer experiences, driving corrective action where necessary.
Champion an elevated luxury customer experience across every marketing touchpoint.
Lead the planning and execution of signature events including community launches, broker events, homeowner experiences, partner activations, and brand engagements.
Manage event development from concept through execution, including planning, logistics, on-site coordination, and post-event evaluation.
Develop repeatable event systems, templates, and playbooks that support operational consistency while preserving creativity and brand differentiation.
Coordinate with sales, operations, creative, and vendor partners to ensure events reinforce brand positioning and support measurable engagement outcomes.
Manage event budgets, production timelines, and operational readiness to ensure flawless execution.
Lead, coach, and develop the Marketing team through clear expectations, accountability, and ongoing performance feedback.
Conduct regular 1:1 meetings, team check-ins, and performance discussions that strengthen alignment, engagement, and execution quality.
Foster a collaborative, high-performance culture centered on ownership, professionalism, responsiveness, and continuous improvement.
Identify staffing, capability, and capacity needs and partner with leadership on organizational development and future team growth.
Collaborate closely with Creative, Project Management, Sales, Design, Construction, and Operations teams to ensure marketing initiatives are aligned with business priorities and field realities.
Support the accurate and authentic storytelling of Blue Heron communities, architecture, and client experiences through cross-functional information gathering.
Maintain strong working relationships that improve communication flow, reduce operational friction, and strengthen execution consistency across departments.
Identify the reporting and analytics necessary to evaluate campaign, event, and initiative performance.
Analyze performance data, interpret trends, and translate findings into actionable recommendations.
Ensure campaign recaps, event summaries, and performance reporting are delivered consistently and accurately.
Use insights and operational learnings to continuously improve future planning, execution efficiency, and marketing effectiveness.