Marketing Manager

Apex Service Partners • Annapolis, MO

22d • Onsite

About The Position

Apex Service Partners is a leading residential HVAC, Plumbing, and Electrical services organization focused on building market-leading local brands across the country. We are committed to delivering exceptional customer experiences, operational excellence, and meaningful career growth opportunities for our team members.

We are seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area. This role oversees approximately $42M in annual revenue and a $3M marketing budget, driving lead generation, customer acquisition, brand visibility, and marketing performance across multiple brands and markets.

The ideal candidate is a strategic and analytical marketer who understands how to turn marketing investments into measurable business results. This individual will partner closely with General Managers, regional leadership, internal marketing teams, and agency partners to maximize revenue growth and return on marketing investment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.

Nice To Haves

• Experience in home services, skilled trades, franchise, or multi-location marketing environments is highly preferred.
• You think like a business owner and focus on measurable outcomes.
• You are highly accountable and driven by results.
• You use data to guide decisions and optimize performance.
• You build credibility with operators, leadership teams, and agency partners.
• You thrive in a fast-paced, growth-oriented environment.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.
• Ensure brand consistency and strong local market presence across all supported locations.
• Present performance results and strategic recommendations to operational and executive leadership teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level