Marketing Manager

Calumet•Indianapolis, IN

52d

About The Position

The Marketing Manager supports growth objectives for the Performance Brands portfolio (Royal Purple, TruFuel, and Bel-Ray) by developing and executing marketing programs aligned to the overall strategy. This role partners cross-functionally with Sales, Product Management, and R&D to support retail, digital, and promotional initiatives. The ideal candidate has experience in retail merchandising and working with strategic partners and is comfortable managing multiple priorities. This position leads or supports initiatives across digital communications, advertising, and social media, ensuring strong organization, accountability, and follow-through. Success in this role requires an analytical, self-motivated marketer who can prioritize effectively, use data to inform decisions, and independently move initiatives forward.

Requirements

Bachelor’s Degree in Business, Marketing, Merchandising, or Finance
7+ years of Marketing experience
Ability to travel 10-20% of the time
Demonstration of Calumet Values – Safety, Environment & Social Responsibility, Teamwork, Ownership, Passion for Customers, and Excellence
Channel Marketing Expertise: Understand consumer insights for effective targeting; define customer segments and develop integrated campaigns with relevant initiatives to drive growth strategies and performance objectives.
Demonstrated ability to synthesize complex data into a clear strategic direction.
Strategic Marketing Leadership: Develop fact-based channel strategies to achieve business goals; translate strategies into clear objectives/tactics; anticipate trends/problems and proactively address them. Exhibits a continuous improvement mindset; regularly evaluates performance and adjusts strategy based on data and market feedback.
Sales Enablement: Create high-impact marketing collateral for sales, including presentations, brochures, sell sheets, pitch decks, and other tools to equip the team for effective buyer meetings.
Strong communication skills (oral, written, listening). This includes the ability to make effective presentations to all levels of management
Deep Marketing toolbox, including experience with all 4Ps of marketing (product, place, price, and promotion)
High levels of interpersonal skills, specifically in the area of influencing, resolving conflict, and creative problem solving
Demonstrated leadership skills in the form of influencing without authority and working with and/or leading a cross-functional team
Strong analytical capability with demonstrated experience using data to make independent decisions and recommendations
Self-starter who operates with urgency, takes ownership of outcomes, and proactively drives initiatives without requiring close supervision
Highly organized with strong project management discipline; able to manage multiple priorities while maintaining attention to detail

Responsibilities

Collaborate with sales on retail line reviews: develop assortment recommendations, merchandising strategies, and presentation materials to support buyer meetings
Execute global launch and brand campaigns
Coordinate and manage advertising: handle payments, industry relationships, media planning, and spend
Own channel insights, management information analysis, and reporting to align objectives across the business unit
Manage development and execution of programs, promotions (product, co-op, merchandising), market-specific communication plans, and new product launches
Analyze and report POS, inventory, market share, competitive insights, and innovation
Track promotional effectiveness; recommend improvements
Partner with sales to identify distribution opportunities
Oversee channel program budgets and timelines for flawless, on-budget execution
Other duties as assigned