Marketing Manager

Sanofi•Cambridge, MA

6d•Onsite

About The Position

The Marketing Manager efdoralprin alfa will support the execution of the global HCP and patient marketing strategy for efdoralprin alfa (Dora) in Alpha-1 Antitrypsin Deficiency (AAT). This is a hands-on execution role for a high-potential marketer looking to build deep rare disease launch experience on a once-in-a-generation opportunity — the first meaningful innovation in AAT treatment in 30–40 years. AAT is a genetic disease-causing severe lung disease and premature death if left untreated, yet it remains chronically underdiagnosed. This role is critical to executing both HCP engagement and patient marketing initiatives before and through launch, translating strategy into flawless day-to-day delivery with a strong focus on omnichannel marketing execution. Based in the US, this role works in close, daily collaboration with the Marketing Director efdoralprin alfa as well as the broader Global Brand team, US and EU country teams. The Manager ensures that both branded and unbranded marketing initiatives are executed with excellence and are locally relevant. This individual will report to the Global Brand Lead, efdoralprin alfa. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

4+ years of marketing experience with exposure to both HCP and patient marketing in pharmaceutical / biotech or medical devices industries
Experience with omnichannel and digital marketing execution required
Experience working with US and/or EU country teams preferred
Some exposure to rare disease, specialty care, or launch environments preferred
Experience supporting patient finding/identification (FIND) programs or disease awareness campaigns is a plus
Understanding of promotional regulations and compliance requirements (branded and unbranded)
Strong execution skills with ability to manage multiple work streams and deadlines simultaneously
Comfortable working in a matrix organization, collaborating closely with senior stakeholders (Directors and above) and country teams
Bachelor's degree required; science or healthcare background is a plus

Nice To Haves

Execution mindset — thrives on turning strategy into action with a strong focus on omnichannel marketing delivery
Patient-centric approach — genuine interest in the rare disease patient journey and barriers to diagnosis
HCP engagement — understanding of specialty care HCP engagement and the role of digital and multichannel tactics
Collaboration and communication — excellent interpersonal skills, particularly in supporting senior colleagues, cross-functional partners, and country teams
Project management — detail-oriented with strong organizational skills and ability to manage competing priorities
Cross-market agility — comfortable working with US and EU commercial stakeholders and adapting global assets for local markets
Digital and omnichannel expertise — practical experience executing digital and multichannel marketing campaigns for HCP and patient audiences
Learning agility — quickly absorbs global brand strategy and translates it into actionable, locally relevant execution
Execution Orientation — Delivers reliably against plans set by senior stakeholders; proactively flags risks and proposes solutions before they escalate
Collaborative Partner — Builds strong, trust-based working relationships with the Director, HCP Branded Marketing and other senior stakeholders; actively supports their strategic priorities
Cross-Cultural Agility — Works effectively with US and EU country teams, adapting to different market needs, regulatory environments, and cultural contexts
Omnichannel Expertise — Strong practical understanding of digital and multichannel marketing tactics for both HCP and patient audiences; stays current on emerging channels and tools
Learning Agility — Quickly absorbs complex science and global brand strategy; translates both into locally actionable execution with minimal direction
Customer Focus — Understands both HCP and patient needs; brings a dual-audience, patient-first mindset to daily work and decision-making
Transversal Collaboration — Builds informal networks across functions and geographies; views cross-functional relationships as part of the value creation process

Responsibilities

Execute patient identification, screening, and diagnosis acceleration program tactics in support of the global FIND strategy
Execute patient marketing campaigns, patient journey initiatives, and patient support program roll-out, gathering field and market feedback to inform ongoing optimization
Develop and execute omnichannel patient engagement tactics including digital platforms, patient-facing educational resources, and multichannel campaigns
Collaborate with global stakeholders as appropriate to support patient advocacy efforts
Coordinate cross-functional inputs as needed to ensure consistent, compliant, patient-centric messaging
Track and report KPIs and metrics for FIND effectiveness, patient engagement, and patient journey outcomes; surface insights to the Director for strategic action
Support the Marketing Director, efdoralprin alfa in executing HCP brand positioning, messaging, and Go-to-Market tactics across both branded and unbranded initiatives
Execute omnichannel HCP engagement strategies including digital tactics, multichannel campaigns, and HCP educational initiatives
Coordinate development and deployment of HCP marketing materials, ensuring alignment with promotional regulations and review committee processes
Act as day-to-day liaison with US and EU country teams, ensuring global marketing assets are adapted and deployed effectively in local markets
Support congress strategy execution in partnership with relevant global stakeholders
Support development of field support tools and training materials where appropriate
Gather market insights and HCP feedback to inform ongoing brand differentiation and strategy refinement; share findings with the Director
Support management of HCP and patient marketing agency relationships, including day-to-day briefing, timeline tracking, and quality review across both branded and unbranded work streams
Coordinate agency deliverables across multiple work streams, ensuring on-time, on-budget execution
Assist with budget tracking, reconciliation, and reporting with discipline and accuracy
Support brand planning administration in tandem with the Marketing Director efdoralprin alfa and relevant global stakeholders