Marketing Manager
About The Position
The Marketing Manager will be responsible for gathering and analyzing market information to identify new opportunities, assess product demand, and evaluate the effectiveness of marketing campaigns. This role involves conducting market research, sales forecasting, and strategic planning to ensure product profitability. The Marketing Manager will also oversee pricing research, stay updated on market trends, and make recommendations for new products and services. Collaboration with product development, training on marketing strategies, and securing corporate/wholesale accounts are key aspects of this position. Additionally, the role involves coordinating promotional activities, negotiating contracts, and performing other assigned duties.
Requirements
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proficient with Microsoft Office Suite or related software.
Nice To Haves
- Bachelor’s degree in business, Marketing, or related field preferred.
Responsibilities
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
- Conduct pricing research and analysis to ensure competitive product and service pricing.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Analyzes and evaluates financial aspects of product development.
- Collaborates in the development of new products.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Secures and maintains corporate and wholesale accounts.
- Collaborates in, participates in, and coordinates promotional activities or trade shows.
- Negotiates contracts for services needed to execute a marketing strategy.
- Performs other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
