Marketing Manager

Charta Group Inc.•Hawthorne, CA

3h•$85,000 - $100,000•Hybrid

About The Position

Nova Color Acrylic Paint is seeking a Marketing Manager with a passion for art, creativity, and the people who create. This role requires a marketer who understands the creative mindset, can authentically connect with an artist audience, and appreciates the products. The position is hands-on, involving social content, email marketing, community engagement, product launches, reporting, and campaign planning. A key aspect of the role is staying connected to the artist community, listening to their feedback, and identifying insights to shape brand strategy and product development. Nova Color is at a growth stage, and this role will significantly influence the brand's expansion. The ideal candidate is a collaborative, hands-on marketing generalist who combines creative instinct with analytical skills.

Requirements

Genuine passion for painting, art, and creative communities. Someone with a genuine understanding of artists, creative workflows, and the communities that surround them.
Strong understanding of social media, digital marketing, email marketing, and eComm fundamentals.
Excellent written and verbal communication skills with strong attention to detail, spelling, and grammar.
Strong organizational skills with the ability to manage multiple projects and shifting priorities.
Comfortable working in a fast-paced, entrepreneurial environment where priorities can evolve quickly.
Ability to balance creativity with analytical thinking and business goals.
Proficiency in Microsoft Office, particularly Excel, PowerPoint, Teams, and reporting tools.
Comfortable analyzing performance data and translating insights into actionable recommendations.
Collaborative mindset with a willingness to jump in where needed.
Must be based in the Los Angeles area and able to work onsite three days per week.

Nice To Haves

4+ years of experience in marketing, brand marketing, communications, social media, or eComm marketing.
Experience working with artist, creative, lifestyle, or community-driven brands.
Experience with Shopify, Google Analytics, Triple Whale, Klaviyo, or similar platforms.
Familiarity with paid social, creator partnerships, and community engagement strategies.
Experience presenting business updates and performance recaps to leadership teams.
Strong understanding of creator-led and community-first marketing approaches.

Responsibilities

Build and manage the marketing promotional calendar across email, social, paid media, product launches, partnerships, and seasonal campaigns.
Partner closely with leadership to align marketing initiatives with overall brand strategy, revenue goals, customer insights, and key business priorities.
Oversee and guide Nova Color’s social media presence, ensuring content feels authentic to the artist community while driving engagement, brand awareness, and revenue.
Collaborate closely with content creators, artists, and community partners to develop thoughtful, inspiring, and educational marketing content.
Review and approve marketing communications across CRM, email, eComm, and social channels to ensure consistency in brand voice and quality.
Work cross-functionally with Customer Service and Community Management teams to ensure customer-facing messaging is aligned, thoughtful, and artist-first.
Analyze campaign performance using Google Analytics, Shopify, Triple Whale, and other reporting tools to identify trends, opportunities, and actionable insights.
Present weekly business updates and monthly performance recaps to leadership, including pacing, campaign performance, customer insights, and growth opportunities.
Stay current on trends within the art, creator, social media, and digital marketing spaces, while understanding what resonates with artists and creative communities.
Support product launches, promotional initiatives, partnerships, events, and artist collaborations as needed.
Contribute creative ideas while also being willing to execute and manage day-to-day operational work.
Maintain a highly organized workflow while balancing multiple priorities in a fast-paced environment.
Other duties and special projects as assigned.