Marketing Manager - Dental marketing

TriviumLos Angeles, CA
$70,000 - $90,000Remote

About The Position

This role is for an experienced dental marketing professional seeking a client-facing position that leverages their industry knowledge and strategic account management skills. The Account Manager will help dental practices thrive by converting ad spend into booked appointments and production growth. The position requires a deep understanding of the unique challenges dental practices face, such as missed calls, no-show leads, and attracting price-shoppers instead of patients seeking high-value treatments. The focus is on helping practices grow their new patient flow, improve call-to-appointment conversion, and increase case acceptance for high-value treatments. The Account Manager will act as a liaison between dentists and the marketing team, translating practice goals into campaign strategies and campaign data into understandable decisions for doctors.

Requirements

  • Proven experience in dental marketing, dental practice marketing, or a dental agency/DSO environment (minimum 2-3 years preferred).
  • Strong understanding of how marketing drives new patient acquisition and practice production.
  • Demonstrated ability to manage client accounts in the dental or healthcare marketing space, acting as a trusted advisor to dentists and practice owners.
  • Deep knowledge of the dental patient journey, including fluency in dental terminology, service lines, and day-to-day practice operations.
  • Understanding of key dental practice metrics: cost per new patient, show rate, case acceptance, production per visit, and patient lifetime value.
  • Strong relationship-building and communication skills, comfortable presenting results to doctors and getting buy-in from front-office teams.
  • Highly organized and proactive in managing multiple client accounts, follow-ups, and campaign deliverables.
  • Results-driven mindset focused on marketing ROI, new patient quality, and long-term client retention.

Nice To Haves

  • Familiarity with digital marketing tools, campaign platforms, analytics, call tracking, and dental-specific systems (e.g., practice management software, patient communication platforms) — training provided for any gaps.

Responsibilities

  • Serve as the main point of contact for dental clients, building trust and long-term partnerships.
  • Lead monthly performance reviews covering campaign results, lead flow, cost per new patient, and front-desk call handling.
  • Identify opportunities for practices to improve marketing ROI by optimizing offers, targeting service lines, and tightening the phone-to-appointment funnel.
  • Translate dental marketing expertise into actionable strategies that grow production, advising on offers, patient mix, and capacity.
  • Collaborate with creative and advertising teams to ensure campaigns attract patients who show up, stay, accept treatment, and refer.
  • Coach practices on lead follow-up speed, call scripts, and scheduling workflows to convert marketing leads into kept appointments.
  • Manage a portfolio of 30-40 dental clients.

Benefits

  • Health insurance after 90 days
  • Ongoing training in dental marketing, practice growth consulting, and front-office conversion strategy.
  • Competitive salary + performance incentives tied to client retention and results.
  • Growth opportunities into senior consulting and leadership roles.
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